Social Media Specialist

Summary

Join Binance, a leading global blockchain ecosystem, and become a key member of the central social media team. You will manage the @Binance Reddit account, focusing on content creation, engagement, growth, and sentiment analysis. Responsibilities include developing integrated marketing campaigns, collaborating with third-party creators, and leveraging Reddit trends. You will analyze campaign performance, provide data-driven recommendations, and engage with the community. This role requires 3+ years of experience in digital marketing or social media, proven success on Reddit, video editing proficiency, and a strong understanding of the crypto market. Binance offers competitive salary and benefits, including a work-from-home arrangement.

Requirements

• 3+ years of experience in digital marketing or social media related roles
• Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces
• Knowledge and experience in using video to document a global event
• Proven success of creating high-performing content on Reddit
• Knowledge of Reddit trends and the best performing content types
• Experience with getting creative within brand guidelines
• Video editing proficiency
• Project management experience
• Keen sense of the crypto market in general
• A meme connoisseur
• A clear and concise style of communication, with a creative/fun spin when relevant
• Strong sense of responsibility
• Self-motivated and results-oriented

Responsibilities

• Be a part of the central social media team, own the @Binance Reddit account, responsible for account output, engagement, growth and sentiment
• Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team
• Produce and edit high quality, engaging, original content that can be used cross-platform
• Manage relationships with third party creators including project management, briefing and feeding back on deliverables
• Monitor and effectively leverage Reddit or other social media trends
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Engage and build communities through one-on-one as well as one-to-many conversations
• Have fun!

Preferred Qualifications

Remote and startup experience is a plus

Benefits

• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)