Social Media Engagement Strategist

Summary

Join Givelify, a fintech-for-good company, as a Social Media Engagement Strategist and support the Social Media Manager in executing the company's social media strategy. Build relationships with Giving Partners and donors through social media engagement, ensuring Givelify's mission is consistently communicated. Manage social media performance, engage with the community, and stay ahead of trends. Collaborate with content, marketing, and creative teams to develop and execute impactful social media strategies. The role involves strategically engaging Giving Partners and donors daily through thoughtful comments, monitoring social media for mentions and trends, creating and scheduling content, supporting monthly and quarterly engagement themes, and reporting on effectiveness. Givelify offers competitive pay and excellent benefits.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• 3-5 years of experience in social media management, community management, or content creation
• Proficiency with Sprout Social, Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Strong writing and editing skills, with the ability to craft engaging and authentic social media comments
• Experience with social media analytics and reporting tools
• Experience in project management software like Asana, Notion, Airtable, etc

Responsibilities

• Strategically engage Giving Partners and donors by leaving 100–200 thoughtful, relevant comments daily on their social media posts to build relationships, increase engagement, and drive audience growth
• Monitor social media platforms for mentions, relevant conversations, and emerging trends, ensuring responses or escalations happen within 2–3 hours to maintain timely, effective community interaction
• Create and schedule content across platforms using Sprout Social and native tools, ensuring consistent posting, message alignment, and content designed to drive shares and engagement
• Support monthly and quarterly engagement themes tied to campaign goals and donor behaviors. Plan cross-platform activations that align with Givelify’s strategic moments
• Looks for, enjoys, and owns opportunities to delight Giving Partners and donors through original, engagement-boosting comments (you know how to use AI prompts to generate comments for efficiency, but you genuinely enjoy interacting with and building connections with our audiences through social comments)
• Apply brand voice and emotional intelligence to create compelling content and comment narratives that spark connection, mirror donor sentiment, and align with campaign themes
• Monitor and share digital and industry trends and best practices. Summarize key themes and shifts in sentiment to inform future content direction and engagement strategies
• Report on effectiveness, key performance indicators and value delivered per campaign/projects. Surface actionable insights to refine content strategy and drive stronger outcomes
• Use judgment to manage tone and tension in high-visibility moments, including responding to negative feedback or public conflict with clarity, empathy, and adherence to our moderation playbook

Preferred Qualifications

• Experience in sales (preferred)
• Extreme Ownership Mindset: You approach social media with scientific curiosity, bold innovation, and the gritty initiative of a founder. You take extreme ownership to make every comment resonate. You know what it takes to make your audience stop scrolling and engage deeper, and you have results to prove it
• Faith-Based Cultural Insight: You deeply understand and honor the nuances of faith-based audiences, so you excel at creating content and strategies that resonate authentically and respectfully. You have an innate sensitivity meter for how content may be misunderstood and instincts for conflict-avoidant writing. Bonus if you understand minority-led churches and denominations
• Master of Memorable Interactions: You transform routine social media interactions into moments that inspire, connect, and wow. Quick on your feet and endlessly creative, you avoid lazy, surface-level responses like simple emojis. Instead, you craft authentic, thoughtful, and engaging replies that leave a lasting impression on our audiences, building relationships one interaction at a time
• Meticulous Attention to Detail: You’re well-organized and accurate. You always double check posts for typos. You track your time and projects to always stay on deadline. Whether it’s content, workflows, or communication, nothing slips through the cracks on your watch
• Test-and-Learn Trailblazer: Social media is your playground, and every interaction is an experiment. You’re constantly testing new approaches, measuring outcomes, and iterating for improvement

Benefits

• Competitive pay
• Full benefits to help care for you today and in the future
• Amazing perks (including flexible PTO)