Social Media Engagement Strategist

Summary

Join Givelify, a fintech-for-good company, as a Social Media Engagement Strategist to support the Social Media Manager in executing the company's social media strategy. You will build relationships with organizations and donors through active engagement on social media platforms. Your responsibilities include monitoring social media for mentions and trends, creating and scheduling content, supporting engagement themes, and building community spaces. You will also report on effectiveness and provide actionable insights to refine content strategy. This role requires occasional travel and strong collaboration with other teams. Givelify offers competitive pay and excellent benefits, including flexible PTO. The ideal candidate possesses a Bachelor's degree in a related field, 3-5 years of experience in social media management, and proficiency with various social media platforms and tools.

Requirements

• Bachelor’s degree in marketing, Communications, or related field
• 3-5 years of experience in social media management, community management, or content creation
• A portfolio highlighting some of your best work (please include password)
• Proficiency with Sprout Social, Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Strong writing and editing skills, with the ability to craft engaging and authentic social media comments
• Experience with social media analytics and reporting tools
• Experience in project management software like Asana, Notion, Airtable, etc

Responsibilities

• Strategically engage organizations and donors by leaving a high volume of thoughtful, relevant comments on their social media posts to build relationships, increase engagement, and drive audience growth
• Monitor social media platforms for mentions, relevant conversations, and emerging trends, ensuring responses or escalations happen within 2–3 hours to maintain timely , effective community interaction
• Create and schedule content across platforms using Sprout Social and native tools, ensuring consistent posting, message alignment, and content designed to drive shares and engagement
• Support monthly and quarterly engagement themes tied to campaign goals and donor behaviors. Plan cross-platform activations that align with Givelify’s strategic moments
• Own opportunities to delight organizations and donors through original, engagement-boosting comments (you know how to use AI prompts to generate comments for efficiency, but you genuinely enjoy interacting with our audiences through social comments)
• Apply brand voice and emotional intelligence to create compelling content and comment narratives that spark connection, mirror donor sentiment, and align with campaign themes
• Monitor and share digital and industry trends and best practices. Summarize key themes and shifts in sentiment to inform future content direction and engagement strategies
• Report on effectiveness, key performance indicators and value delivered per campaign/projects. Surface actionable insights to refine content strategy and drive stronger outcomes
• Use judgment to manage tone and tension in high-visibility moments, including responding to negative feedback or public conflict with clarity, empathy, and adherence to our moderation playbook
• Build and manage community spaces, like Facebook Groups, where our target audience can connect. This includes sharing helpful content, starting conversations, and creating a space where donors and organizations engage with us and with one another

Preferred Qualifications

Experience in sales

Benefits

• Competitive pay
• Full benefits to help care for you today and in the future
• Amazing perks (including flexible PTO)