Social Media Strategist

Summary

Join Brafton as a Social Media Strategist, a 100% remote, full-time contract position open to candidates anywhere in the Caribbean. This role involves developing and executing organic and paid social media strategies across all platforms, managing budgets, creating content calendars, and reporting on campaign performance. You will be responsible for conducting market research, analyzing competitor strategies, and staying current with industry trends. The ideal candidate possesses strong analytical and communication skills, experience in managing paid social media campaigns, and a proven track record of success in achieving goals and driving results.

Requirements

• Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
• Minimum 2+ years of relevant work experience
• Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results
• Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results
• Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams
• Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously
• Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others

Responsibilities

• Developing and implementing organic and paid social media strategies that align with overall marketing goals
• Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization
• Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts
• Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI
• Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices
• Participating in client-facing calls and responding to email communications in a timely manner

Preferred Qualifications

• Social Media
• Social Media Advertising
• LinkedIn Advertising
• Facebook Advertising
• Client Services
• Presentation Skills
• Sprout Social
• Content Marketing
• Project Management

Benefits

• This is a 100% remote working role, so location is not important
• Your immediate supervisor would be based out of our Boston Office in the US, however you’ll be able to operate day to day in your local time zone, but on occasion be able to adjust your schedule to cover meetings or calls with staff and clients in Australia or the UK
• Remote Marketing Executives are responsible for providing and maintaining at their own cost and expense their own computer infrastructure, internet connection and any industry-related hardware