Social Media Strategist I

Summary

Join Rackspace as a Social Media Strategist and advocate for the company across various social media platforms. You will develop and maintain programs to build customer relationships, engage in dialogue, and resolve issues. Collaborate with internal teams to ensure social media efforts align with Rackspace's goals and values. This remote position offers flexibility, with hybrid options available for candidates near San Antonio. Key responsibilities include planning and executing social media programs, monitoring online conversations, managing communications, resolving issues, providing training, and developing business intelligence. The role requires a Bachelor's degree (or equivalent experience) and 2-4 years of relevant experience.

Requirements

• Basic knowledge of public relations, marketing, sales, and community engagement
• Basic knowledge of coordinating and monitoring projects/programs from initiation through delivery
• Basic knowledge and understanding of social media platforms and participants
• Budget Management
• Campaign Design
• CMS Tools
• Data Analysis
• Digital Media Savvy
• Formal Writing Skills
• Marketing Campaign Tracking
• Program Management
• Social Media Marketing
• Social Media Savvy
• Canva or Adobe Express
• HootSuite
• Sprinklr
• Sprout Social
• Stakeholder Management (external/internal)
• High School Diploma or regional equivalent required
• Bachelor's Degree required, preferably in a field related to the role
• 2 - 4 years of experience in the field of role required
• Global social management
• B2B marketing
• Social Listening
• Marketing tools: HootSuite, Sprinklr, Sprout Social
• Design tools: Canva or Adobe Express
• Experience building your own assets

Responsibilities

• Plans and executes small, dedicated programs or parts of moderately complex programs
• Leads a program or multiple projects from start to finish
• Monitors social networks and the Internet for comments that affect Rackspace
• Triages communications and determines appropriate methods to address comments, resolving when possible, and escalating when necessary
• Manages volatile situations and works in imaginative and practical ways to resolve to positive outcomes
• Engages with users in public and private conversations
• Resolves and/or coordinates with internal groups to resolve identified issues
• Manages and tracks the resolution process to ensure timely follow-through
• Provides training, coaching, and/or mentoring to individuals and teams throughout the company
• Develops business intelligence pertaining to Rackspace brands and offerings
• Identifies and reports on trends within the business and our industry. Identifies service quality gaps and opportunities for improvement within current offerings
• Develops benchmarks and provides reports to leadership regarding the effectiveness of social media networks and campaigns
• Leads efforts to improve existing social media processes or programs and designs new systems or processes as required
• Reviews and fully understands all program/project requirements (business and technical)
• Collaborates with internal stakeholders and coordinates resources across functions, internally and externally, to ensure delivery within scope, budget, and schedule
• Develops and documents business processes
• Evaluates business processes and identifies areas where efficiencies may be gained
• Develops and implements solutions to gain efficiencies

Preferred Qualifications

At the manager’s discretion, additional relevant experience may substitute degree requirement

Benefits

• Remote work, flexible hours
• The anticipated starting pay range for Colorado is: $54,800 - 80,300
• The anticipated starting pay range for the states of Hawaii and New York (not including NYC) is: $58,200 - $85,360
• The anticipated starting pay range for California, New York City, and Washington is: $63,800 - $93,610
• Unless already included in the posted pay range and based on eligibility, the role may include variable compensation in the form of a bonus, commissions, or other discretionary payments