Solutions Architect

Summary

Join Apply Digital's Marketing Services division as a full-time Solutions Architect specializing in integrating Customer Data Platforms and marketing automation tools. This role offers expert consultation across various clients, directly influencing their tech stack. You will guide CRM, CDP, and Marketing Automation system implementations, from planning and documentation to code implementation. Responsibilities include recognizing opportunities for improvement, recommending tools, designing Martech stacks, providing specifications for the internal team, leading implementation projects, and acting as an SME for clients. The ideal candidate possesses extensive experience with CDPs (Segment, Rudderstack, etc.), marketing automation tools (Braze, Iterable, etc.), and other MarTech tools. Location is hybrid/remote friendly, preferably in Canada (ET/PT) or Spain (overlapping with ET/PT).

Requirements

• Experience determining cross-platform technical requirements for tools across the MarTech stack
• Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs
• Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms
• Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution
• Understands multi/omnichannel transactional and marketing messaging
• Understands marketing attribution and can audit platform integrations and attribution data
• Proficient with JSON or SQL/data modeling best practices
• Experience in data activation using reverse ETL tools like Hightouch or Census
• Proficient with scripting languages and lambda functions
• Has the ability to clearly articulate/present technical topics to a non-technical audience
• Has superior written skills, epic organization, email etiquette, and communication skills
• Is a people person. Has a good attitude, friendly, and thrives in a team environment
• Has excellent attention to detail, with the ability to read through emails and documents, and fully take in all information and break it down into tasks
• Is a self-starter and motivated

Responsibilities

• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code
• Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
• Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
• Leading implementation projects and consistently communicating on project deliverables with clients
• Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
• Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
• Understand multi/omnichannel transactional and marketing messaging
• A good understanding of user states, events, and user journey mapping
• Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms according to business use cases and prioritization alongside business strategists
• Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination
• Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features
• Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging

Preferred Qualifications

Platform experience with Shopify or Magento

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both