Specialist

Summary

Join Influential, the largest influencer marketing company in the world, as a Specialist, Strategy & Analytics to drive campaign planning and execution with a focus on delivering best-in-class results. This role will partner with clients to define goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team.

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
• Forward-thinking with a balance of strong analytical skills and creative thinking
• Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
• Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
• Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Experience with survey design and quantitative survey analysis for audience segmentation and insights
• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
• Ability to set up efficient and effective processes and manage and meet deadlines
• Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment
• Proven success developing and implementing new, innovative ideas
• A customer-centric, analytical and ROI based approach to all decision making
• Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives
• Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
• Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
• Strong presentation skills and the ability to articulate and apply strategic thinking
• Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
• Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
• Stay up to date on the latest trends and innovations in the social realm

Responsibilities

• Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Ensure account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals
• Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes
• Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
• Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• Fully vested 401(k) matching