Influential is hiring a
Specialist, Creative Strategy

Summary

Join our team as a Specialist, Creative Strategy and lead creative ideation and oversee the production of dynamic campaigns. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns.

Requirements

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing
• You stay up-to-date on the latest trends and innovations in the social realm
• Comfortable navigating the nuances of developing creative ideation and strategy for a variety of brands
• You're an insanely strong communicator with presentation skills that command attention
• You must have strong writing skills…because you’re going to write…a lot
• You have an eye for design/aesthetics
• You have a bias for action and don’t wait to improve our team’s output
• You're comfortable creating organization and processes where none may already exist
• Bachelor’s Degree or equivalent experience
• Startup experience is strongly preferred
• Extremely proficient in Google Slides and PowerPoint

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience
• Generate innovative and strategic ideas for campaigns across verticals that align with client objectives
• Determine the optimal media mix and social platform allocation for maximum impact
• Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level
• Develop key messaging and positioning that effectively communicates the brand's value proposition
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas
• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• Fully vested 401(k) matching