Sport Social Specialist

Summary

Join Spotlight Sports Group as a Social Media Content Creator to produce engaging sports betting content for U.S. audiences, focusing on the NFL and other major sports. You will build and maintain a consistent social media presence for a creator-driven property, shaping its identity and reach. Responsibilities include leading daily content creation across various platforms, writing copy, collaborating with design and video teams, reacting to live sports and betting trends, scheduling and optimizing content, and reporting on performance. The ideal candidate possesses experience in digital content or social media within sports media or the U.S. regulated betting space, a strong understanding of American sports and sports betting, and excellent writing skills. This role requires a strong grasp of social media best practices and the ability to work in a fast-paced environment. The position offers a range of benefits, including private medical insurance, excellent parental leave, mental health support, a pension scheme, life assurance, and more.

Requirements

• Experience in digital content or social media within sports media or the U.S. regulated betting space
• Strong understanding of American sports (especially NFL) and sports betting
• Demonstrated ability to write clean, clear, and engaging copy for social platforms
• Strong grasp of social platform best practices, trends, and analytics
• Comfortable working in a fast-paced environment with multiple deadlines

Responsibilities

• Lead day-to-day content creation across social platforms (X/Twitter, Instagram, Facebook, TikTok, etc.) with a primary focus on NFL and other major U.S. sports
• Build and maintain a consistent voice and identity for one of Pickswise’s emerging social-led content brands
• Write copy, build posts, and collaborate with design and video teams on visuals and creative assets
• React to live sports and betting trends with timely content that drives engagement
• Schedule, monitor, and optimise content
• Collaborate cross-functionally with editorial, design, and analytics to ensure cohesion and growth
• Report on content performance and adjust strategy accordingly
• Stay up to date on platform trends, betting news, and relevant cultural moments in the U.S. sports world

Preferred Qualifications

Experience helping grow a personality-led social channel or sports media brand

Benefits

• Private medical insurance
• Excellent parental leave
• Mental health support
• Assistance programs
• Social gatherings
• Pension scheme
• Various other benefit schemes
• Birthdays off work
• 25 days of holiday per year
• Opportunity to buy 5 additional days per year
• Flexible about when you use your public holidays
• Life assurance
• Exclusive perks like the Star card and our Step Further Awards (our employee recognition program)
• Season Ticket Loan
• Cycle to Work Scheme
• Complimentary access to our Racing Post Members Club, complete with an Ultimate Membership