Instructure is hiring a
Sr. Manager of Global Marketing Intelligence & Analytics

Summary

The Sr. Manager of Global Marketing Intelligence & Analytics will provide insights, intelligence, and guidance to marketing leaders, build dashboards and analytics, manage a small team of Marketing Analysts, and drive data-based decision making. The ideal candidate has 4+ years of experience in SaaS Marketing Analytics & Business Intelligence, exceptional communication skills, strong command of Tableau & Snowflake, and understanding of Marketing capabilities and data framework.

Requirements

• 4+ years of prior experience in SaaS Marketing Analytics & Business Intelligence
• Innate curiosity around finding meaningful insights that inform the way we think about and develop both our product and our business strategies
• Ability to understand, tackle, and solve problems from both technical and business perspectives
• Experience effectively presenting insights and summarizing complex data to diverse audiences simply and effectively
• Experience in data analysis, statistics, data science and creating simple yet impactful insights that drive action and results
• Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization
• Strong command of Tableau & Snowflake
• Understanding of Marketing capabilities and data framework
• Exceptionally strong SQL skills

Responsibilities

• Build the dashboards and analytics to support the marketing strategy & performance
• Manage a small team of Marketing Analysts
• Partner closely with the system & operations team to optimize system architecture and process to maximize insights and deploy marketing attribution
• Partner with Marketing stakeholders to own KPI achievement and tracking across the organization
• Participate in team alignment meetings with Sales & Marketing leadership to coordinate optimization of pipeline, coverage and resource allocation
• Understand composition of pipeline to ensure proper account engagement and pipeline hygiene; allowing for early, accurate, predictive forecasting
• Conduct in-depth analysis on marketing data, analyzing attribution, growth, marketing campaigns, and team performance that can drive an optimal customer lifecycle experience
• Support ad hoc analysis that drive key decisions and improve business performance
• Partner with peer leaders within the organization (data warehouse, FP&A, Analytics, Product) to develop and deliver comprehensive insights to the leadership teams and connect executives with the right data

Benefits

• Competitive salary, equity and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account