Senior Sales Manager

Summary

Join Siete Family Foods as a Sr. Sales Manager - Grocery Channel, West! This role requires 7+ years of CPG sales experience, specifically within US grocery channels. You will lead sales with Albertson's and other West regional retailers, managing key accounts to achieve revenue targets and increase brand visibility. Responsibilities include managing customer spend, collaborating on shopper marketing programs, and representing Siete at industry events. Strong knowledge of syndicated data and existing relationships with retailers, brokers, and distributors are essential. The position involves up to 50% travel.

Requirements

• 7+ years of progressive experience within consumer packaged goods sales
• Existing knowledge in budgeting, forecasting, and trade management
• Previous relationships with retail/grocery, brokers, and distributors
• Strong knowledge of Syndicated Data (SPINS, Nielsen/IRI, etc.)

Responsibilities

• Lead sales for grocery with Albertson’s and all West regional retailers
• Directly manage key accounts to ensure distribution gains on the right product mix, competitive marketplace pricing, and effective programming execution across product segments
• Understand who and how to influence accounts for retailer engagement, strategic partnership, and revenue generation
• Manage, cultivate, and lead impactful relationships in the channel, including brokers, distributors, and potential brand partners
• Manage customer spend to hit annual trade spending guidelines
• Achieve revenue targets, new item launch goals, and seize opportunities to increase Siete visibility and velocities within accounts
• Track identified sales metrics and represent the retail business in your region to the broader organization
• Determine forecast levels for key accounts within a large-scale forecast and work closely with Sales management to measure progress to plan
• Collaborate on and implement shopper marketing programs within key accounts
• Support the sales plan with key internal departments such as Finance, Operations, and Marketing through frequent communication and planning metrics
• Represent Siete at broker trainings, retail meetings, industry conferences and trade events
• Willing to travel up to 50% and attend trade shows

Preferred Qualifications

Sales experience within grocery channels in the US