Staff Product Marketing Manager

Summary

Join Noah Medical, a leading medical robotics company, as their Staff Product Marketing Manager. This strategic leadership role focuses on the successful commercialization of new products for the Galaxy System, a robotic-assisted bronchoscopy platform. You will develop and execute go-to-market strategies, manage limited distribution releases, and ensure market readiness for product launches. The position requires collaboration with cross-functional teams, including engineering, regulatory, clinical, and commercial teams. You will also mentor junior team members and promote a culture of excellence. Success in this role involves leading complex product development initiatives, gathering customer feedback, and managing product rollouts. This is an opportunity to revolutionize robotic surgery and make a significant impact on minimally invasive lung diagnostics and therapy.

Requirements

• Bachelor’s degree in engineering, life sciences, business, or a related field; MBA or other advanced degree preferred
• 8+ years of experience in product management, with at least 3 years in a senior role within the medical device industry
• Strong technical experience and aptitude
• Ability to effectively communicate concepts, ideas, and knowledge to other individuals and teams
• Knowledge of basic anatomy, clinical terminology, and general surgical techniques
• Knowledge of fundamentals of robotics or electromechanical systems
• Proven track record of successfully gathering customer feedback, generating user requirements, and conducting validation studies on medical devices
• Experience in the regulated medical device environment, including but not limited to document control processes, design control processes, protocol development, and report writing
• Experience working with healthcare providers in a hospital environment
• Proven success in leading complex product development initiatives from concept to commercialization
• Exceptional communication, leadership, and organizational skills

Responsibilities

• Direct development and execution of the GTM strategy for capital, software, and disposables product lines
• Define and implement licensing, pricing, bundling, and market access strategies for new products
• Lead organizational alignment and cross-functional buy-in of stakeholders for GTM and commercialization efforts
• Define and implement scalable and repeatable process for LDR for product releases of different types and scales (Major, Minor, Update)
• Lead cross-functional LDR planning, execution, and monitoring to assess product and organizational readiness
• Develop and manage relationships with KOLs and clinical leaders to ensure Noah maintains a wide selection of customers to use for LDR
• Define and track LDR performance metrics, KPIs, and exit criteria and report results to management
• Facilitate decision-making to transition products from LDR to general release
• Conduct pricing sensitivity studies, ROI analyses, and customer feedback sessions to inform commercialization strategies
• Collaborate with key opinion leaders (KOLs) and clinical partners to gather insights for market adoption
• Remain current with the latest in scientific literature relevant to the targeted space
• Attend key scientific conferences and engage with clinicians and administrators
• Ensure product and organizational readiness by coordinating efforts with Engineering, Regulatory, Clinical, and Commercial teams
• Serve as the primary advocate for market and customer needs during product development and launch
• Work cross functionally with Manufacturing Operations and Commercial teams to develop strategies for inventory management and cutover to newly introduced products
• Mentor junior team members in NPI processes and best practices
• Promote cross-functional collaboration and a culture of excellence within the cross-functional NPI team (Product Management, Engineering, Manufacturing, Marketing and Sales)
• Responsible for managing a controlled roll out of new product features to the field for domestic and international sites
• Liaise with Marketing and Sales organization to develop commercialization strategies and KPIs for new releases and conduct post-launch analysis
• Monitor and report out on key performance indicators and financial health indicators to management
• Primary point-of-contact for the Product Development organization with the Commercial organization, and become the go-to-person for field based product questions that require escalation beyond customer support
• Quarterback resolution of product issues and questions escalated beyond customer support and which require engineering support
• Develop and implement business solutions to resolve product/ service/ customer experience issues

Benefits

• Competitive Salary
• Comprehensive health insurance including Medical, Dental and Vision + HSA and FSA options
• Equity & Bonus Program
• Life Insurance (company paid & supplemental) and Disability insurance
• Mental health support through medical insurance programs
• Legal and Pet Insurance
• 12+ paid holidays, 15-20 days of PTO + use-what-you-need sick days
• Paid parental leave
• In-office snacks and beverages
• In-office lunch stipend
• On-demand online training and book reimbursement
• Team building and company organized social and celebration events
• Noah Medical may offer remote, hybrid, or onsite work arrangements within the state of California depending on the specific team and/or role where applicable