Strategist

Summary

Join GumGum as a Strategist and partner with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle. You will work cross-functionally to prepare recommendations addressing client needs and objectives, ensuring effective partnerships. Success requires understanding client needs, crafting solutions, project management, storytelling, and prioritizing competing demands. This fast-paced role involves tight deadlines, with success measured by RFP win rate, closed deal value, average deal size, and partnership quality. The position is remote, but candidates must be located in the greater Chicago area. GumGum offers a competitive base pay, benefits, recognition, development, and wellness programs.

Requirements

• Bachelor’s degree in business or a related discipline
• 2-4 years of work experience in digital media buying/planning in Adtech or Ad Agencies
• Experience developing proposals and pitches (media planning)
• Ability to use reporting tools like Comscore, Quantcast, and Looker
• Solid understanding of online display/programmatic advertising and media agencies
• Proficient in Powerpoint and Google Slides

Responsibilities

• Deal Response Leadership Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive)
• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions
• Prepare required response deliverable(s) that are on time and of high quality
• As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call
• Response Deliverable Creation (Deliverable Quality) Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers
• Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
• Fully utilize team resources to create responses as efficiently as possible
• Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore
• Client Strategy Team Effectiveness Contribute to team resources that will maximize the efficiency of response creation
• Independently prioritize workload, involving manager for help when needed
• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team

Benefits

• At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness
• The reasonable estimated base pay range for this role is from $71,000- $87,500 annually plus an incentive plan
• The total rewards package offered also includes an employer-matched 401(k) retirement plan and commission