Supervisor, Media Strategy

Summary

Join BarkleyOKRP as a Supervisor, Planning in this full-time, hybrid position. You will own key client relationships, crafting strategic and tactical media recommendations. Collaborate with internal teams and clients, managing projects and a team. Responsibilities include developing media strategies, managing budgets, and building strong relationships. The ideal candidate possesses strong analytical, communication, and problem-solving skills, along with experience in media planning and relevant software. A competitive salary and benefits package are offered.

Requirements

• Bachelor's degree or equivalent in a related field
• 3-4 years of media planning experience required
• Able to apply a strategic filter to solve client challenges
• Ability to think critically and apply a strategic approach to all plans or projects
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, Project Management and Finance
• Ability to communicate effectively within a team environment as well as with outside media sales reps
• Displays a passion for media and advertising
• Strong organizational and mathematical skills (including basic media math)
• Ability to multi-task and deliver work on-time for set deadlines
• Must be prepared for a fast-paced environment and be comfortable making decisions
• Experience with MRI-Simmons, Kantar, MediaTools and other media software tools

Responsibilities

• Ownership of key client list, leading client communication on day-to-day media and managing projects internally
• Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives
• Manages a team of individuals, and will balance the need for delegation with support for the projects and plans they’ve been assigned
• Supports through training for junior partners on media planning approach, process, and tools
• Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance
• Build strategic media audiences through 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors
• Use competitive intelligence tools to identify category white space and drive the direction of a media strategy
• Ensure flawless management of a client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase
• Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment
• Crafting internal and external POVs based on trending topics impacting the media landscape, category or market trends, clearly articulating the impact to media recommendations
• Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams
• Providing a strategic POV on media reporting by analyzing media performance to uncover trends and implications for plan optimizations, and impacts to future media strategies and recommendations
• Read industry trades and engage with the Media Team to stay current on all media trends, and how those trends present opportunities for clients
• Has thorough knowledge of key media planning tools, such as Vivvix, PathmaticsKantar, MRI-Simmons, SRDS, SQAD, Nielsen NMI/IMS, Guideline PlanningMediaTools, and others
• Leads the development of strategic analyses on audience, geography/market approach, media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives
• Able to identify the need for and prepare non-media projects and recommendations, including but not limited to competitive audits, target audience profiles, geographic analyses, etc
• Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace
• Works closely with the Media Buying team to ensure flawless implementation of all approved media recommendations. Integral lead in key client communication
• Present at all key client presentations and meetings
• Demonstrates a complete understanding of the client’s business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry
• Provides an energy level that brings new and exciting ideas, motivating other team members
• Keeps a pulse on all active campaigns, identifying opportunities to optimize for maximum performance
• Updates team leadership on status of current accounts on an ongoing basis, elevating key issues or concerns as they arise
• Other duties/responsibilities may be assigned from time to time

Preferred Qualifications

Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement

Benefits

• Multiple health insurance options
• Flexible PTO
• Life insurance
• 401K