Senior Technical Product Marketing Lead

Summary

Join Nova Credit as our Senior Technical Product Marketing Lead and bridge the gap between our innovative credit infrastructure products and the enterprises that use them. You will build and own our product narrative, translating complex analytics and credit technology into compelling stories for key decision-makers in financial institutions. This role requires deep dives into APIs, credit technology, and data science, encompassing everything from technical documentation to high-level value propositions. You will shape how major financial institutions understand and adopt our products. This is a remote-friendly, full-time position reporting to the Head of Product, with a strong preference for candidates in the New York City Metropolitan area. Nova Credit offers a dynamic and inclusive work environment with opportunities for professional growth and development.

Requirements

• You have a minimum of 6 years of experience in product marketing, especially in B2B
• You can translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas, focusing on driving product education and usage
• You have a bias toward action – even if the problem is ambiguous, you find ways to break it down into achievable milestones and work toward clarity
• You have experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action
• You strongly believe in excellence in product marketing, from campaigns to sales collateral. You independently drive asset creation while effectively collaborating with designers to polish it up
• You have experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams. You thrive in hands-on, autonomous roles

Responsibilities

• Learn and understand the strategy behind our products and how they all come together on Nova Credit’s Platform
• Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption
• Work with Deployment Leads, Solutions Architects, and Growth Account Managers to create customer-specific collateral and implementation plans
• Develop deep subject matter expertise with our entire suite of products across Nova Credit’s Platform
• Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality
• Keep a pulse on our competitive landscape and understand our customers’ needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns
• Be an advocate of customer feedback and work collaboratively across Nova Credit’s internal functions to proactively adjust positioning throughout our channels
• Drive the entire product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform
• Creating reusable company/product collateral, such as starter decks with approved data points and value props for Pre- and Post-Sales teams to modify as needed per customer
• Building external-facing product feature collateral, such as battle cards, product newsletters, and social media or blog posts announcing new products/features
• Craft the vision and plan for the Nova Credit website and demo sites

Preferred Qualifications

Bonus points for deep industry knowledge within FinTech, particularly in the credit and risk space, working with consumer-permissioned or credit data

Benefits

• $180,000 - $220,000 a year
• Equity grants
• Incentive compensation for eligible roles
• Professional development
• Flexible PTO
• Tenure rewards
• Comprehensive and generously subsidized medical, dental, and vision insurance options
• A company-sponsored 401k plan
• 16-week parental leave of absence
• Sick time off
• Paid time off vacation
• Remote-friendly