Staff Technical Product Marketer

Summary

Join Nova Credit as our founding Staff Technical Product Marketer and be the bridge between our innovative credit infrastructure products and the enterprises that implement them. This highly technical individual contributor role (IC4 or IC5 level) involves building and owning the product narrative from the ground up. You will translate complex analytics and credit technology into compelling stories for key decision-makers at financial institutions, establishing the foundation for market communication. This role requires deep dives into APIs, collaboration with the team to learn credit technology nuances, and crafting materials ranging from technical documentation to high-level value propositions. You will shape how major financial institutions understand and adopt our products. This full-time, remote-friendly role reports to the Head of Product, with a preference for candidates in the New York City Metropolitan Area.

Requirements

• You have a minimum of 7 years of experience in product marketing, with at least 2 of those years in B2B or B2B2C roles
• You have the ability to translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas with a focus on driving product education and usage
• You have a bias toward action – even if the problem is ambiguous, you find ways to break it down into achievable milestones and work toward clarity
• You have experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action
• You have strong opinions on excellence in product marketing, from campaigns to sales collateral. You independently drive asset creation while collaborating effectively with designers for final polish
• You have experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams. You thrive in hands-on, autonomous roles
• You have a track record of quickly learning complex industries and translating technical concepts for diverse audiences. You're energized by the prospect of applying your product marketing expertise to the credit risk space and consumer-permissioned data innovation

Responsibilities

• Learn and understand the strategy behind each of our products and how they all come together on Nova Credit’s Platform
• Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption
• Work with Account Executives, Deployment Leads, Solutions Architects, and Growth Account Managers to effectively translate technical and analytical product features into compelling collateral and enablement documents
• Develop deep subject matter expertise with our entire suite of products across Nova Credit’s Platform
• Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality
• Keep a pulse on our competitive landscape and understand our customers’ needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns
• Be an advocate of customer feedback and work collaboratively across Nova Credit’s internal functions to proactively adjust positioning throughout our channels
• Drive the full product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform
• Translate analytical white papers and complex infrastructure upgrades into effective sales enablement material
• Building external-facing product feature collateral, such as battle cards, product newsletters, and social media or blog posts announcing new products/features
• Creating reusable company/product collateral, such as starter decks with approved data points and value props for Pre- and Post-Sales teams to modify as needed per customer

Benefits

• Comprehensive and generously subsidized medical, dental, and vision insurance options
• A company-sponsored 401k plan
• 16-week parental leave of absence
• Sick time off
• Paid time off vacation
• Flexible PTO
• Tenure rewards