Product Marketing Lead

Summary

Join Raptor Maps, a fast-growing climate tech startup, as their Product Marketing Lead. You will develop and deploy product marketing strategies, focusing on understanding customer needs and crafting compelling messaging. Responsibilities include creating content, collaborating with marketing and sales teams, and managing product launches. The ideal candidate possesses at least 3 years of B2B SaaS or renewable energy marketing experience, a data-driven mindset, and excellent cross-functional collaboration skills. Raptor Maps offers a remote-first work model, competitive compensation, comprehensive benefits, and a collaborative team environment. If you are passionate about the solar industry and eager to make an impact, apply today!

Requirements

• At least 3 years of marketing experience at B2B SaaS startups, including product marketing, enterprise marketing, growth marketing or Go-To-Market strategy, or at least 3 years of business development or technical marketing experience at renewable energy companies
• Proven ability to own and execute marketing strategies
• Experience with technical customer profiles
• Data-driven mindset with hands-on experience in measuring success through defined metrics
• Excellent cross-functional collaboration and ability to distill complex concepts into actionable insights and easy-to-understand stories across different mediums that make people sit up and pay attention
• Customer-obsessed and driven by empathy; you want to crack what drives customers and ensure we deliver on their needs from both a product and content perspective
• Creative thinker with a scientific approach to problem-solving
• Self-motivated and comfortable owning projects independently in a fast-paced environment
• Must be primarily located in the contiguous US
• Must be authorized to work in the US

Responsibilities

• Develop & Deploy Product Marketing Strategy
• Gain a deep understanding of our customer base, pain points, and objectives
• Define and articulate compelling messaging and positioning that accurately captures our product differentiation and clearly communicates how we are building the autonomous future of solar
• Craft provocative narratives on how solar assets should be built, operated, and maintained, challenging entrenched perceptions and opinions
• Identify important customer signals and understand the competitive landscape to determine opportunities and gaps
• Disrupt and Strengthen Market Perception
• Develop and execute a content roadmap that establishes Raptor Maps as a thought leader and showcases our innovative solutions
• Create compelling content, such as research articles, customer stories, and videos
• Drive Demand Generation
• Collaborate with Marketing and Go-to-Market (GTM) teams to launch campaigns
• Provide high-quality materials and messaging to support demand generation efforts
• Develop field enablement assets to drive consistency, remove friction, and help the GTM team scale and close deals
• Bridge Product and GTM Teams
• Own the relationship between Product, R&D, and GTM
• Manage product launches from end to end. Monitor and report on the success of product launches, adjusting strategies as needed
• Empower GTM teams with actionable insights on customer use cases

Preferred Qualifications

Experience working with enterprise-level, renewable energy, and/or industrials customers is a plus

Benefits

• Remote-first working model (free to work anywhere in lower 48 states unless otherwise noted for role)
• Competitive compensation including equity package
• Paid travel for in-person off sites and team get togethers (quarterly)
• Medical, dental, vision, life, and short-term disability insurance
• Unlimited paid time off (that we encourage you to use!)
• 401(k) with multiple low-fee options
• Desk budget
• Monthly Lunch & Learns plus plenty of DoorDash credit
• Amazing team members that tend to love memes, pets, solar, and being active