Technology Marketing Engineering Strategist

Summary

Join Prowess Consulting as a Technology Marketing Engineering Strategist! This full-time, remote position requires 7-10 years of high-tech marketing experience. You will distill complex solutions into clear narratives, collaborating with technical writers to create marketing materials for major tech clients. Understanding of OEMs, ISVs, and client business processes is crucial. The role involves providing technical input on marketing messages, reviewing deliverables, and conducting research. Successful candidates will demonstrate strong communication and organizational skills and possess a deep understanding of IT technologies. Compensation is $150,000-$200,000 annually, and benefits include health insurance, flexible spending accounts, life and disability insurance, paid time off, and a retirement plan.

Requirements

• 7-10 years of marketing/communications experience with high-tech clients
• Demonstrated understanding of marketing motions, key deliverables, and roles
• Demonstrated understanding of sales roles and deliverables
• Applicable knowledge of technologies used in the IT sector across different business units (e.g. understands the differences between servers, clients, networks, applications)
• Demonstrated ability to work effectively in a dynamic, fast-paced environment, with tact and diplomacy
• Strong organizational and communication skills
• A bachelor’s or master’s degree

Responsibilities

• Be a trusted advisor in various tech domains for IT and compute environments, for providing valuable insights and persuasive narratives
• Ensure consistent and relevant messaging is used with specific audiences across market segments and workload scenarios
• Understand our tech clients from both a technical and a corporate strategy perspective. Work with a diverse team of professionals, sharing your expertise and feedback within an efficient workflow managed to produce quality deliverables on-time and on-budget
• Provide input and guidance from a technical perspective on marketing and sales messages, claims and positioning that will resonate with the B-to-B target audience
• Review messaging frameworks
• Review technical claims
• Review technical accuracy in deliverables such as white papers, technical research studies, infographics
• Drive prioritization of claims and messages that will be most effective for the target audience (e.g. engineer, ITDM, CxO)
• Ensure claims are supported by verifiable facts and sources
• Provide recommendations on overall approach, strategy and tactics for impactful B to B marketing and sales programs
• Provide input on the key topics to cover
• Recommend positioning and messaging to help differentiate products and solutions
• Recommend questions to customer SMEs for interviews and areas of research to complete
• Conduct research on specific topics. Write/create summary documents for internal use by the writing/design teams
• Deliver options for different approaches to engage with a technical audience
• Make sense out of complex technical solutions, options, technologies for the internal writing team
• Engage with customers with the account directors to help close the deal. Demonstrating Prowess’ ability to deliver on technical content
• Engage with customers on defining the project scope, deliverables, objectives
• Review content, output during the development phases

Preferred Qualifications

• Experience with Intel, Dell, and/or AMD
• PR experience
• Experience with client devices and edge to cloud solutions
• AI technologies and workloads
• Component level: CPU, PC, server and systems knowledge
• Partner or account-based marketing and sales programs
• Competitive analysis
• Cloud computing/client computing
• Data center solutions (general)
• Experience in one or more of the following verticals: Financial Services, Manufacturing, Health Care, Telecommunications
• Agency experience

Benefits

• Health insurance
• Flexible spending account
• Life and disability insurance
• Paid time off
• Retirement plan investing