Technology Marketing Engineering Strategist

Summary

Join our team at Prowess Consulting as a Technology Marketing Engineering Strategist and help our high-tech clients succeed in the market by distilling complex solutions into clear examples and stories.

Responsibilities

• Be a trusted advisor in various tech domains for IT and compute environments, providing valuable insights and persuasive narratives
• Ensure consistent and relevant messaging is used with specific audiences across market segments and workload scenarios
• Understand our tech clients from both a technical and a corporate strategy perspective
• Work with a diverse team of professionals, sharing your expertise and feedback within an efficient workflow managed to produce quality deliverables on-time and on-budget
• Provide input and guidance from a technical perspective on marketing and sales messages, claims and positioning that will resonate with the B-to-B target audience
• Review messaging frameworks
• Review technical claims
• Review technical accuracy in deliverables such as white papers, technical research studies, infographics
• Drive prioritization of claims and messages that will be most effective for the target audience (e.g. engineer, ITDM, CxO)
• Ensure claims are supported by verifiable facts and sources
• Provide recommendations on overall approach, strategy and tactics for impactful B to B marketing and sales programs
• Provide input on the key topics to cover
• Recommend positioning and messaging to help differentiate products and solutions
• Recommend questions to customer SMEs for interviews and areas of research to complete
• Conduct research on specific topics. Write/create summary documents for internal use by the writing/design teams
• Deliver options for different approaches to engage with a technical audience
• Make sense out of complex technical solutions, options, technologies for the internal writing team
• Engage with customers with the account directors to help close the deal. Demonstrating Prowess’ ability to deliver on technical content
• Engage with customers on defining the project scope, deliverables, objectives
• Review content, output during the development phases