Vice President, AI Strategy & Consumer Impact

Summary

Join Dairy MAX as the Vice President of AI Strategy & Consumer Impact, a key strategic advisor to the CEO driving AI adoption across marketing, retail, foodservice, and organizational effectiveness. Leverage AI to deliver measurable ROI for dairy farm families by enhancing consumer engagement, accelerating execution, and amplifying impact throughout the value chain. This role requires using AI to extract actionable insights from consumer behavior, lead AI-enabled personalization, automate content generation, and optimize digital media buying. Responsibilities also include applying AI to assess point-of-sale data, building co-branded campaigns, and customizing health professional outreach. You will develop dynamic dashboards, leverage machine learning to prioritize investments, and build a performance framework tied to distribution, consumption, and consumer trust. Further responsibilities involve using AI to identify compelling farmer narratives and expand storytelling reach, monitoring trends to inform brand protection, and leading internal AI adoption to enhance team efficiency.

Requirements

• 10+ years of senior leadership experience in marketing, innovation, data strategy, or analytics, with a strong track record in CPG, food, beverage, or nutrition-focused organizations
• Demonstrated success applying AI and data analytics to business challenges in brand building, consumer targeting, or go-to-market strategies
• Deep understanding of consumer dynamics across grocery, foodservice, and digital commerce in the food and beverage sector
• Ability to drive cross-functional initiatives and influence executive stakeholders across internal and external partners
• Strong storytelling and communication skills, grounded in a passion for technology, consumer health, and purpose-driven brand leadership

Responsibilities

• Use AI to extract actionable insights from consumer behavior and market trends within the CPG and food sectors
• Lead AI-enabled personalization across digital platforms (e.g., retail websites, loyalty apps, social media) to increase consumer relevance and brand loyalty
• Automate content generation for omnichannel campaigns while ensuring alignment with product positioning and nutritional messaging
• Deploy predictive analytics to optimize digital media buying, in-store promotion targeting, and campaign effectiveness
• Apply AI to assess point-of-sale data, regional trends, and emerging opportunities across retail grocery, QSRs, and foodservice distributors
• Build co-branded campaigns with retail partners and manufacturers using AI-driven segmentation and basket analysis
• Use intelligent automation to customize health professional outreach materials and continuing education programs related to dairy’s role in nutrition
• Develop dynamic dashboards to monitor campaign and program performance in real time, grounded in CPG-style brand performance metrics
• Leverage machine learning to prioritize investments in high-impact initiatives and track cost-per-impact KPIs
• Build a performance framework that ties directly to distribution, consumption, and consumer trust metrics
• Use AI tools to identify compelling farmer narratives that resonate with today’s values-driven consumers
• Expand storytelling reach through scalable content generation, micro-influencer engagement, and digital advocacy strategies
• Monitor legislative, media, and cultural trends using AI-powered tools to inform brand protection and crisis response in real time
• Create responsive, data-driven policy briefs and communications assets tailored to key opinion leaders, consumers, and stakeholders
• Lead internal AI adoption to enhance team efficiency (e.g., workflow automation, insight synthesis, internal communications)
• Create and implement enterprise-wide AI literacy initiatives with tailored tools, use cases, and best practices for departments across Dairy MAX

Benefits

• Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking)
• Our 401k provides up to a 10% match and includes a Roth account