Marketing Manager, Events

Summary

Join the CyberRisk Alliance’s Enterprise Marketing team as an Event Marketing Manager! This full-time role, based in NYC or remotely, involves developing and executing comprehensive marketing strategies for cybersecurity conferences and events. You will collaborate with various teams to increase event attendance and engage the core audience. Responsibilities include crafting marketing briefs, managing email campaigns, optimizing registration pages, and leveraging social media and automation tools. The ideal candidate possesses proven event marketing experience, proficiency in marketing automation platforms, and excellent communication skills. This position offers the opportunity to contribute significantly to the success of a growing organization within the cybersecurity industry.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in event marketing, driving both attendance and sponsorship leads
• Proficiency in marketing automation platforms and email marketing tools, Marketo preferred
• Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences
• Detail-oriented with strong organizational and project management skills
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Willingness to travel for events as required, up to 15% of the time
• Capacity to handle multiple tasks concurrently and work under stringent deadlines, particularly during peak event seasons
• Familiarity with or a strong interest in learning about the information security industry
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology

Responsibilities

• Collaborate closely with the Head of Event Marketing and other marketers to devise and implement integrated marketing strategies for custom events, crafting marketing briefs to outline key event details including value propositions, audience profiles, and attendee demographics
• Ensure timely completion of all marketing deliverables as per the prescribed event timeline
• Develop comprehensive event marketing strategies in collaboration with the marketing team, focusing on email promotion, registration page creation, website development, social media management, social advocacy platforms, automated communication, and telemarketing initiatives
• Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance
• Design and optimize registration pages for events, ensuring user-friendliness, clear calls-to-action, and seamless integration with registration platforms
• Oversee the creation and maintenance of event websites, ensuring they reflect the event's brand identity, provide essential information, and facilitate registration and engagement
• Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach
• Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups, leveraging marketing automation tools
• Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness and CPA
• Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals
• Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration, maintaining a professional and persuasive approach

Preferred Qualifications

• Familiarity with basic graphic design tools, Canva preferred
• Prior experience in event registration platforms is a plus, Swoogo is preferred
• Passion for events and a commitment to delivering exceptional attendee experiences
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation

Benefits

• Remote work, flexible hours
• $70,000 to $75,000 compensation range (NYC)