๐United States
Vice President, Marketing
Certn
๐Remote - Canada
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Summary
Join Certn, a rapidly growing background check company, as their VP of Marketing. In this leadership role, you will design and execute marketing strategies to drive revenue and brand growth. You will lead a team of marketers, manage digital channels, track KPIs, and collaborate with other departments. The ideal candidate possesses extensive experience in high-growth environments, a proven track record in performance marketing, and strong data analysis skills. Certn offers a competitive benefits package including generous paid time off, remote work options, a professional development budget, and a collaborative work environment.
Requirements
- Experience That Matters: Demonstrable impact leading teams in high-growth environments at a senior level, ideally in tech or SaaS
- Digital Guru: Proven success with performance marketing, digital campaigns, and scaling global customer acquisition
- Brand Wizardry: You know how to relaunch or reposition a brand and make it unforgettable
- Data-Driven: Numbers are your jam, and you use them to guide every move
- Global Vibes: Youโve run international campaigns and know how to tailor strategies for diverse markets
Responsibilities
- Design a Growth Machine: Architect and lead a killer marketing strategy that drives revenue and keeps Certn growing
- Be a Customer Magnet: Own digital channels like PPC, SEM, and paid social. Your mission? Deliver acquisition results that make competitors jealous
- Measure Everything: Track KPIs like a hawk, optimize campaigns on the fly, and show off some seriously impressive ROI
- Build the Brand: Elevate Certn as the leader in the background screening space through smart campaigns, powerful content, and a bold presence across all channels
- Own the Narrative: Partner with Product and Sales to develop messaging that gets people hooked and drives product adoption
- Collaborate Like a Boss: Align marketing, sales, product, and customer success teams to create a seamless, high-impact customer journey
- Inspire Greatness: Lead and grow a team of talented marketers, fostering a creative, collaborative, and results-driven culture
Preferred Qualifications
- Bonus points if youโve scaled brands after Series B
- Tool Belt: Familiarity with marketing automation tools like HubSpot or Google Analytics is a big plus
Benefits
- Vacation Mode On: 4 weeks of paid vacation + 12 wellness days
- Flex Life: Remote-friendly setup, work-from-home allowance, and a flex allowance to make your work-life balance flawless
- Growth Fuel: A professional development budget to level up your skills
- Impact & Ownership: Your work here will be meaningful, impactful, and directly tied to Certnโs success
- Team Energy: Join a group of dynamic, passionate go-getters who are rewriting the rules and having fun doing it
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