Vice President of Marketing

Summary

Join our team as Vice President of Marketing and lead the development and execution of comprehensive marketing strategies to boost brand awareness, customer engagement, and revenue growth within the government sector. This strategic role demands a proven track record in marketing leadership, particularly within the Department of Defense and Federal agencies. You will manage the marketing team, build relationships with key stakeholders, analyze market trends, and collaborate with other departments. Success in this position requires a deep understanding of government technology and the ability to create innovative marketing campaigns. The ideal candidate will possess strong leadership, communication, and analytical skills, along with experience in marketing automation tools and data analysis.

Requirements

• Minimum of 7 years of marketing experience, with at least 3 years in a leadership role
• Proven track record of developing and executing successful marketing strategies, particularly targeting customers within the Department of Defense and Federal agencies
• Strong understanding of government technology convenings, channels, and regulations for outreach
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
• Ability to develop and execute strategic marketing plans that deliver results, including translating big ideas into tactical actions
• Proficiency in marketing analytics and data analysis, with a strong analytical mindset
• Experience with marketing automation tools, CRM software, design and video production
• Willingness to travel as needed to meet business objectives (10%)
• A thorough background check will be conducted, including verification of employment history, education credentials, and any criminal records. Any involvement in activities that may pose a risk to national security will also be checked
• The candidate must be a U.S. citizen due to DoD clearance requirements
• Thorough reference checks will be conducted to gather insights into the candidate's professional conduct, reliability, and trustworthiness

Responsibilities

• Create and implement aggressive marketing strategies to enhance brand visibility and drive customer acquisition
• Develop comprehensive marketing plans that align with the company's strategic goals and market opportunities
• Select, lead and manage the marketing agency
• Lead and manage marketing team, including performance management to ensure peak productivity and brand alignment
• Foster a high-performance marketing culture through effective leadership and motivation
• Maintain strong relationships with key customers, partners, and stakeholders to enhance collaboration and drive marketing initiatives
• Develop and nurture long-term relationships with vendors, resellers and other sales partners to leverage strategic collaboration and brand affinity
• Conduct thorough market research and competitive analysis to identify new marketing opportunities and inform strategic decisions
• Stay informed about industry trends and emerging technologies to maintain a competitive edge
• Work closely with sales and product development to align marketing strategies with overall business objectives and customer needs
• Collaborate with finance to ensure marketing budgets are effectively managed and aligned with company goals
• Establish ambitious marketing goals and KPIs for the company, monitoring progress and adjusting strategies as needed to achieve targets
• Foster a results-oriented environment that encourages accountability and high achievement
• Develop and implement innovative marketing campaigns across various channels, including digital, social media, and traditional marketing
• Utilize data-driven insights to refine marketing strategies and improve campaign performance
• Monitor marketing activities and track consumer behavior, leveraging analytics to inform decision-making and strategy adjustments
• Identify areas for improvement within the marketing process and create targeted programs to address them
• Implement best practices to enhance marketing efficiency and effectiveness, driving continuous improvement across the marketing organization