Vice President, Product Marketing

Summary

Join Constant Contact as the Vice President of Product Marketing and lead the Product Marketing, research and pricing teams. This executive leadership role demands defining and driving the overarching product marketing strategy, building and mentoring a high-performing team, and leading cross-functional go-to-market efforts. You will partner with various teams to drive user acquisition, engagement, and retention, own pricing and packaging strategy, and craft compelling product positioning and messaging. The role also involves conducting market research, equipping teams with necessary tools and training, and ensuring alignment with company objectives and customer needs. This position requires 15+ years of experience in SaaS product marketing and 5+ years in an executive leadership role.

Requirements

• 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role
• Proven track record leading product marketing in high-growth, customer-centric organizations
• Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology
• Strong analytical capabilities to interpret data and translate into actionable insights
• AI champion and enabler
• Expertise in competitive analysis, pricing, packaging, and go-to-market execution
• Demonstrated ability to influence cross-functional stakeholders and drive alignment
• Inspirational leader with a builder player coach mindset
• Committed to hiring, developing, and retaining top talent
• Comfortable in fast-paced environments and shifting priorities
• Track record of expanding market share in the US and growing and launching internationally
• Able to work through multiple time zones

Responsibilities

• Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams
• Serve as a key member of the leadership team to inform strategic decisions with market, customer, and competitive insights
• Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and results
• Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements
• Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention
• Own pricing and packaging strategy in collaboration with Product and Finance teams
• Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share
• Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding
• Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns
• Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities
• Equip marketing, Sales and Customer Success teams with tools, training, and collateral to effectively convey product value including messaging guides, pitch decks, datasheets, case studies, claims and proof points

Preferred Qualifications

• MBA preferred
• Experience with SMB or prosumer audiences is a strong plus

Benefits

• Health and welfare benefits including paid leave
• Additional on target commission pay or bonus
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• Professional development opportunities
• We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues