Vice President, Marketing

Summary

Join Get Well as their Vice President of Marketing and lead the charge in building brand awareness and driving B2B growth. Reporting to the Chief Revenue Officer, you will be a key member of the leadership team, playing a crucial role in establishing Get Well as the market leader in digital patient engagement. This role involves developing and executing the go-to-market strategy, collaborating with various departments, and crafting compelling narratives around complex technologies, particularly AI. The ideal candidate will be a highly analytical and data-driven leader with extensive experience in enterprise marketing and a proven track record of success in the healthcare industry. This remote position requires occasional travel to the Bethesda, MD headquarters.

Requirements

• 15+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team; enterprise healthcare experience is preferred
• Proven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciences
• Strong ability to develop high-impact storytelling that connects emerging tech with real-world ROI
• Highly analytical and data driven with execution mindset based on quantifiable business outcomes and ROI
• Quantifiable lead generation through strong demand generation and outbound / inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
• Understanding of how to quickly accelerate Account Based Marketing (ABM) work to drive deep connection with key accounts
• Demonstrated ability to build market leadership through strong PR, digital media, and branding strategy
• Experience bringing new products to market, packaging, and driving utilization within existing client base
• Exceptional communicator and inspirational leader– must be comfortable working with clients, internal constituents and vendors and exceptional at motivating and developing team members into incredible talent
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations

Responsibilities

• Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital)
• Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels
• Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI powered solutions on patient care and operational ROI
• Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers
• Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring results
• Partner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products in order to support Get Wells growth objectives
• Track and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline

Preferred Qualifications

Deep experience in and understanding of enterprise healthcare, payor, and / or government healthcare highly desired

Benefits

• 401K and incentive plans
• Exceptionally generous paid-time away
• Paid leave programs
• Wellness reimbursement
• Cell phone subsidy
• Peer recognition programs
• Health advocacy and employee assistance programs
• Pet insurance