Vice President, Product Marketing

Summary

Join Sonatype, a leading software supply chain management company, as our Vice President of Product Marketing. In this role, you will lead and grow our global Product Marketing function, playing a key role in Sonatype's future growth. You will be responsible for product positioning, launch enablement, technical marketing, competitive intelligence, analyst relations, and market research. You will also serve as a chief product advisor to executive leadership. This position requires extensive experience leading product marketing in a high-growth B2B tech company, ideally within DevSecOps or open source software. Sonatype offers a dynamic and rewarding work environment with various benefits.

Requirements

• 5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B
• Ability to effectively lead sales enablement and training
• Understanding and simplifying challenging technical content
• Knowledge of trends and strong curiosity about learning new things
• Exceptional interpersonal, written/verbal communication skills and attention to detail

Responsibilities

• Lead all aspects of the global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company
• Define team-wide metrics and annual and quarterly plans and oversee the functional budget
• Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent
• Serve as chief product advisor to executive leadership on Sonatype’s platform and product value messaging
• Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement
• Oversee competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence)
• Analyze market intelligence and provide strategic insights that drive decisions throughout the organization
• Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers
• Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports
• Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement
• Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets
• Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials
• Design a competitive intelligence program that compliments product roadmap priorities and sales enablement

Preferred Qualifications

• Experience in DevSecOps or open source software industry
• Experience in a high-growth, fast-paced environment
• Hands-on technical or sales experience
• A technical bachelor's degree

Benefits

• Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest
• Diversity & Inclusion Working Groups
• Parental Leave Policy
• Paid Volunteer Time Off (VTO)
• Flexible working practices