Vice President, Vertical and Brand Sales

Summary

Join StackAdapt as the Vice President of Sales to lead the development and expansion of vertical sales teams. Reporting to the Chief Revenue Officer, you will be responsible for launching, scaling, and owning the go-to-market strategy for high-potential business lines. This role requires developing the team, setting a strategic vision, and driving revenue across emerging verticals. The ideal candidate is a builder and leader who thrives in fast-paced environments, possesses deep experience in digital and programmatic advertising, and understands the establishment of new business lines. You will own the go-to-market strategy, define value propositions, identify customer segments, and accelerate adoption. Furthermore, you will recruit, develop, and lead a high-performing sales team, setting and exceeding revenue targets, and collaborating with cross-functional teams.

Requirements

• 10+ years of experience in digital advertising or marketing technology, with expertise in programmatic advertising
• Deep understanding of market trends and competitive threats and opportunities
• Proven track record of building and scaling sales teams from the ground up
• Experience launching new verticals or GTM motions, particularly in Ecommerce and B2B sectors
• Strong leadership presence with the ability to operate at both strategic and tactical levels
• Operational rigor with experience in pipeline management, forecasting, business reviews, and performance metrics
• Excellent communication skills and executive presence—comfortable with internal and external senior stakeholders
• A collaborative mindset and the ability to lead through influence across a matrixed organization

Responsibilities

• Own and operationalize the go-to-market strategy for StackAdapt’s vertical sales motions
• Define value propositions, sales narratives, and success metrics in partnership with cross-functional teams
• Identify early customer segments and accelerate adoption across new and existing accounts
• Recruit, develop, and lead a high-performing sales team (both IC’s and leaders) focused on our priority verticals
• Establish team culture rooted in collaboration, accountability, and StackAdapt’s core values
• Coach and mentor sales managers and AE’s to drive performance and career growth
• Set and exceed quarterly and annual revenue targets
• Leverage sales analytics and forecasting tools to optimize pipeline health and territory planning
• Build and maintain executive-level customer relationships to support high-value deals and renewals
• Drive operational excellence through data, tools, and process optimization in partnership with RevOps. Inclusive of developing a strong rhythm of business, OKRs, and performance standards across the org
• Collaborate with Product, Marketing, RevOps, Enablement, Solutions Engineering, and Finance to align strategies and streamline operations
• Influence product roadmaps and positioning based on market feedback and evolving customer needs
• Represent StackAdapt in strategic client meetings, conferences, and industry events

Benefits

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