VP of Marketing

Summary

Join Jellyvision as their Vice President of Marketing and lead their marketing organization, shaping their market presence and driving business outcomes. Build and scale a high-impact marketing function to increase awareness, preference, demand, and revenue. Serve as the strategic voice connecting brand, product, and customers, crafting compelling narratives and integrated go-to-market strategies. Partner with other departments to ensure marketing aligns with company goals. Lead a multidisciplinary team across various marketing areas, fostering a collaborative and performance-driven culture. This role requires a strategic mindset combined with strong execution capabilities. The ideal candidate will be a leader who can build a category-defining brand.

Requirements

• 15+ years of marketing leadership experience in B2B SaaS or enterprise software environments
• Track record of scaling marketing teams and delivering business results across brand, product, and demand
• Deep product marketing expertise with strong storytelling, positioning, and go-to-market chops
• Experience owning and evolving brand identity in a competitive category
• Proven ability to lead through influence, drive cross-functional alignment, and navigate ambiguity
• Analytical mindset with a command of marketing metrics and funnel performance
• Budget ownership and experience driving ROI across varied channels
• Excellent communication skills—clear, credible, and human
• Need to have: familiarity with HR tech, benefits, or related verticals

Responsibilities

• Lead and Scale a High-Performing Marketing Team
• Set the vision for Jellyvision’s marketing function and build a roadmap that aligns with company growth goals
• Develop, mentor, and inspire a multidisciplinary team across product marketing, brand, demand generation, customer marketing, communications, and marketing ops
• Foster a culture of accountability, collaboration, and experimentation
• Ensure structure, tools, and resources are in place for the team to thrive
• Own Brand and Strategic Positioning
• Define and evolve Jellyvision’s brand and corporate narrative to increase visibility and differentiation in the market
• Partner with executive leadership to shape and amplify thought leadership across key external channels—media, analysts, influencers, and events
• Drive consistent brand expression across all channels and experiences, internally and externally
• Drive Go-to-Market and Demand Strategy
• Set the strategic direction for product positioning, launch sequencing, packaging, and market segmentation, with execution led by Product Marketing
• Shape our go-to-market vision
• Align tightly with Product, Sales, and RevOps to optimize funnel performance and support growth targets
• Translate product strategy into clear, compelling messaging and packaging that resonates with buyers and accelerates sales velocity
• Connect Marketing to Business Impact
• Own and manage the marketing budget with discipline and clarity around ROI
• Set KPIs and OKRs that tie marketing activity to business outcomes, using data to guide decisions
• Bring market, customer, and competitive insights to inform business strategy

Preferred Qualifications

• Are excited to build a category-defining brand with purpose
• Have a strategic mind but aren’t afraid to roll up your sleeves
• Bring heart and humility to leadership
• Are energized by scale, growth, and solving big challenges with creativity
• Love translating complexity into clarity