Video Content Strategist

Summary

Join Modernize, a QuinStreet division, as a Video Content Strategist and develop and execute a video content strategy for our brand's social media platforms, focusing on TikTok, Instagram Reels, and YouTube Shorts. You will manage a content calendar, collaborate with creators, build scripts, and analyze performance metrics. This role requires a Bachelor's degree, 1+ years of experience in video content creation or social media management, and strong video editing skills. The ideal candidate will possess a creative mindset and excellent communication skills. The position offers a competitive salary, performance bonuses, equity, and standard employee benefits including health care, retirement benefits, paid time off, and more.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 1+ years of experience in video content creation, social media management, or a related field
• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts platforms
• Excellent video editing and production skills with proficiency in Adobe Premiere, Final Cut Pro or other video editing software
• Experience with social media analytics tools to measure and analyze content performance
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams
• A creative mindset and the ability to develop engaging and unique content ideas

Responsibilities

• Develop and execute a video content strategy for our brand's social media platforms, with a focus on TikTok, Instagram Reels, and YouTube Shorts
• Manage a content calendar to ensure consistent and timely delivery of video content across all platforms
• Collaborate with user-generated content creators to develop engaging and shareable video content that aligns with our brand's tone and style
• Build scripts for video content and work with the production team to ensure seamless execution
• Stay up-to-date with emerging trends and best practices on social media platforms to inform content creation
• Create and produce high-quality video content that aligns with our brand's tone and style, and is optimized for each platform
• Transition into supporting the advertising content to support impression growth and conversion optimization. This role will eventually have a paid media target towards it as the team members gets introduced to the brand
• Collaborate with cross-functional teams including marketing, design, and product to ensure all content aligns with overall brand messaging and goals
• Analyze performance metrics and user engagement to optimize content strategy and identify opportunities for growth
• Stay current with industry standards, trends and innovations in the digital and social media landscape
• Continually evaluate and refine content strategy to maximize reach and impact

Preferred Qualifications

• Experience in creating content for brands is a plus
• Experience working with user-generated content and creators is a plus

Benefits

• Health care benefits
• Retirement benefits
• The amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Performance bonus or commission
• Equity in the form of restricted stock units
• Any other tax-reportable benefits