VP, AI Strategy & Innovation

Summary

Join Wpromote as the VP of AI Strategy & Innovation and lead the strategic integration of AI across the organization. Shape the future of Wpromote by translating AI's potential into tangible results, boosting efficiency, enhancing product offerings, and creating market differentiation. Lead the execution of Wpromote's five-part AI strategy, identifying high-value transformation opportunities and designing scalable, measurable ROI solutions. Manage a Director of AI Solutions, collaborate with cross-functional teams, and work with external consultants. Architect the next chapter of AI-powered performance and innovation at Wpromote. This is a remote-first position with flexible schedules and a comprehensive benefits package.

Requirements

• 8+ years of experience in strategy, innovation, or technology roles with 1-2 years of hands-on experience designing and implementing AI solutions in a business, ideally in a performance marketing, adtech, or agency setting
• Previous people management experience
• Demonstrated expertise in evaluating, designing, and deploying AI solutions that drive operational scale and/or product differentiation
• Familiarity with AI tools and approaches including LLMs, agentic workflows, prompt design, vector databases, and no-/low-code platforms
• A strategic mindset with proven experience building prioritization frameworks and assessing ROI on innovation investments
• Outstanding stakeholder management and communication skills, with a track record of translating technical potential into business value
• Experience partnering with product and engineering teams to ship AI-enhanced features and workflows
• Skilled at navigating ambiguity and leading cross-functional teams toward alignment, momentum, and measurable outcomes

Responsibilities

• Accelerating gross margin efficiency gains through AI automation of top “jobs to be done”
• Embedding differentiated AI agents that offer differentiated takeaways, insights, and recommendations in PolarisIQ product experiences in partnership with Product and Engineering
• Delivering ROI-positive AI solutions across marketing service delivery
• Fueling thought leadership and pipeline with always-on AI marketing content
• Designing role-specific AI training programs in partnership with L&D
• Managing a Director of AI Solutions, who will be responsible for prompt engineering, QA, building AI agents, data pipeline configuration, and no-code AI solution implementation
• Owning the prioritization, business case evaluation, and requirement gathering for AI initiatives—focusing on scalable, high-return use cases
• Partnering with Product and DSA on AI-powered agentic feature design, UX enhancements, prompt workflows, and no-code alternatives to traditional development
• Collaborating with Transformation &Innovation, Central Operations, People Operations, IT, and business unit leaders to design and implement AI-augmented operational processes, delivering measurable efficiency or capability gains
• Leading research and internal education efforts to identify which emerging AI technologies and tools are most relevant to Wpromote’s business model
• Supporting business stakeholders with 3P AI-vendor evaluations, pilot design, and scaling change management into operations
• Driving internal communications and external thought leadership around AI marketing impact, use cases, product innovations, and current trends
• Designing and curating scalable training curricula in partnership with Learning & Development and department leaders to raise agency-wide AI fluency

Preferred Qualifications

• Experience working with external consultants or vendors to accelerate innovation delivery
• Familiarity with AI software evaluation frameworks and structured experimentation methods
• Understanding of marketing analytics and digital media KPIs
• Exposure to training and change enablement programs for technical and non-technical audiences

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!