VP, Data And Research

Summary

Join BarkleyORKP and become the VP, Data & Research, playing a pivotal role in developing audiences for paid media and managing media research tools. Collaborate with analytics, media strategy, and business intelligence teams to translate audience insights into actionable media buys. Oversee media research and drive media intelligence across the organization. This position requires a deep understanding of media data, addressable media, audience segmentation, and ad tech, along with extensive experience in market research and media research tools. The ideal candidate will have a proven track record in an advertising agency setting.

Requirements

• 10+ years of working with and managing media research and media tools
• Deep understanding of media data, addressable media, audience segmentation, and ad tech
• Proven experience in market research and media research tools and methodologies
• 5+ years of working in an advertising agency or other fast paced environment

Responsibilities

• Work with leadership to design a process for developing media audiences and media insights used for addressable and general media planning and buying
• Develop a process for translating client and strategy team audience segments to actionable and buyable media across platforms and channels
• Work with the strategy, analytics, and media strategy teams to create custom audience and data strategies for clients
• Oversee and lead the agency’s media research approach including the identification, selection, and use of key tools and platforms
• Work with the Tech & Analytics teams to identify strategic tech and data platforms and tools for audience and research analysis and activation
• Work with Business Intelligence and Media Planning to manage and leverage the full research tool suite
• Work with Tech & Product team to develop a proprietary audience platform