Later is hiring a
VP Demand Generation

Summary

Join Later, a leading social media management platform, as we build the world's first Social Revenue Platform. We're seeking a seasoned VP of Demand Generation to lead and manage our entire demand generation function.

Requirements

• 12+ years of progressively senior and strategic growth marketing experience
• 5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments
• Bachelor’s degree – ideally in marketing, business, economics, or technical field

Responsibilities

• Oversee the management of budget and execution for paid Media including paid social, paid search, video, display etc
• Cross-functional collaboration with teams including product, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Work closely with the product and product marketing team to understand product features and benefits, ensuring marketing campaigns accurately reflect product capabilities and align with product launches
• Partner with the sales team to ensure that leads generated are high-quality and that there is a seamless handoff process
• Collaborate with the web development and revenue operations teams to implement and optimize marketing technologies and tools. Ensure that data flows smoothly between systems and that tracking and attribution are accurate

Benefits

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family