Remote VP of Marketing

Summary

Join our team and help us revolutionize the way all organizations buy and sell as a marketing leader. This role will report directly to the CEO and lead the entire marketing team, heavily supporting core functions such as product marketing, demand generation, and customer focus.

Requirements

• 7+ years of B2B marketing experience targeting enterprise companies
• Experience working in a fast paced start-up environment
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, that resonates deeply with our target audience
• Strong presentation skills
• Self-motivated, innovative, collaborative, creative, and analytical
• Excellent leadership and team management skills, with the ability to inspire and motivate the marketing team

Responsibilities

• Lead the entire marketing team
• Heavily support (3) core functions of the marketing department: Product Marketing, Demand generation, Customer focus
• Analyze market trends and competitive landscape to identify opportunities for differentiation and market positioning
• Partner closely with sales, product, and customer success leadership
• Coordinate and manage the scheduling of at least 16 events per year
• Establish and track key performance metrics to measure the effectiveness of marketing campaigns and optimize ROI
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Empower sales to communicate our products effectively to prospective customers
• Develop and drive the adoption of a cohesive voice across company and product-level positioning and messaging of Fairmarkit
• Build and maintain the product collateral and content that power our GTM channels including demand generation, sales, channel partners and our website
• Work closely with marketing brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, website copy, blog posts, webinars, thought leadership, email nurture, etc.)
• Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates
• Establish success metrics and allocate resources to optimize performance and growth and maintain accountability through detailed reporting