ev.energy is hiring a
VP Demand Generation

Summary

The job is for a Lead in Demand Generation at ev.energy, a growing company specializing in electric vehicle charging solutions. The role involves creating a lead generation strategy, maximizing SQLs within budget, crafting messaging strategies, leading a team of 3-4, gathering feedback, and working with the VP of Sales and VP of Client Success to hit revenue targets.

Requirements

• Demonstrable experience in successfully building and running a lead generation function in a start-up or scale-up, with a track record of supporting revenue growth
• Experienced in creating and delivering a successful lead-generation strategy
• Previous experience working across multiple channels, including event marketing, content marketing, and digital
• Confidence working to ambitious commercial targets - you will know how to structure yourself and your team to work efficiently
• Confidence in using data to optimise, deliver, and improve campaigns and processes
• Experience in leading or working closely with sales enablement and product marketing teams
• Working knowledge of CRMs, and platforms such as HubSpot, Google Analytics, and other relevant tools
• Strong stakeholder management skills - including the ability to communicate well, influence at a senior level, and make key decisions
• Ability to hire and retain a talented team - you will have prior experience coaching folks to help them be at their best

Responsibilities

• Leaning on customer insights to develop a lead generation strategy using content, events and digital marketing among other channels
• Maximising the number of SQLs generated within the budget and CAC set by the company to hit our overall revenue targets
• Crafting a messaging strategy that will stand out for our various customers and target the whole market, whichever stage of the funnel they are at
• Working closely with the VP of Sales and the VP of Client Success to hit revenue targets consistently
• Leading, motivating, and inspiring a team of 3-4 lead generation and marketing experts to hit SQL and revenue targets
• Gathering feedback from clients, account managers, and the wider sales team to continuously improve the effectiveness of our marketing practice

Preferred Qualifications

• Ideally, you’ll have experience of working with distributed teams in a remote environment
• Ideally, you’ll have working knowledge of the energy sector and/or utility companies

Benefits

• Work remotely and work well - we'll provide the tools you need to do your best (including a Macbook Pro), and can provide access to co-working spaces
• Access to conferences, meet-ups and training through our L&D allowance
• A structured career progression framework and advancement opportunities
• Great benefits - including health insurance, 401(k) or pension, paid parental leave
• Annual team gatherings - in previous years the whole company has spent a week together in London, Bath and Manchester in the UK