Remote VP, Demand Generation

Summary

The job is for the Vice President of Demand Generation at SAFE Security, a fast-growing company in the cyber risk management industry. The role involves leading a team to develop and execute a demand generation strategy that drives pipeline growth, customer acquisition, and revenue.

Requirements

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans
• Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company that set the standard in their market category

Responsibilities

• Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities
• Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities
• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns
• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities
• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives
• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline
• Support and collaborate with the FAIR Institute to drive community learning, engagement and advocacy
• Foster alignment among marketing, sales, and go-to-market teams to drive collective success
• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities
• Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging

Preferred Qualifications

• Strategic thinker with excellent communication and analytical skills
• Proven ability to drive pipeline growth and lead generation, and to leverage a community play
• Experience in SAAS and cybersecurity/cyber risk management is preferred

Benefits

Unlimited vacation policy