VP, Demand Generation

Summary

Join League, a leading healthcare platform company, as their Vice President of Demand Generation. You will lead the global demand generation strategy, overseeing all activities from digital marketing to event planning. This role requires building and managing a high-performing team, defining KPIs, and collaborating with other departments. You will need a Bachelor's degree, 10+ years of experience in demand generation leadership, and a proven track record of success. League offers competitive compensation and benefits, including comprehensive health coverage, a bonus program, stock options, unlimited PTO, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in demand generation leadership roles, preferably within the healthcare or technology industry
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue
• Deep understanding of digital marketing channels, including SEO, SEM, social media, and content marketing
• Experience with ABM (Account-Based Marketing) strategies
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills and data-driven decision-making capabilities
• Excellent communication, interpersonal, and presentation skills
• Ability to thrive in a fast-paced, dynamic environment

Responsibilities

• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
• Oversee all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
• Build and manage a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability
• Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation programs and optimize accordingly
• Manage the demand generation budget and allocate resources effectively
• Collaborate closely with sales, product marketing, and customer success teams to ensure alignment and drive pipeline growth
• Stay abreast of industry trends and best practices in demand generation, particularly within the healthcare technology sector
• Leverage marketing automation tools and technologies to streamline processes and improve efficiency
• Analyze campaign performance data to identify areas for improvement and implement data-driven optimizations
• Develop and maintain a strong understanding of the HPaaS market, target audience, and competitive landscape
• Present regular reports to senior management on demand generation performance and key initiatives
• Develop and execute targeted digital marketing campaigns across various channels, including search engine optimization (SEO), paid media (PPC), social media advertising, and email marketing
• Create compelling content such as white papers, blog posts, case studies, and webinars to educate and engage target audiences
• Plan and execute industry events and conferences to generate leads and build brand awareness
• Implement account-based marketing (ABM) strategies to penetrate key healthcare organizations
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Preferred Qualifications

• Experience with ABM (Account-Based Marketing) strategies
• Familiarity with healthcare regulations and compliance requirements (e.g., HIPAA)
• MBA or other relevant advanced degree

Benefits

• Competitive compensation and benefits, including comprehensive health coverage and opportunities for professional development
• Comprehensive Health Benefits: We prioritize your well-being with complete medical, dental, and vision coverage
• Bonus Program: Be rewarded for your contributions with our performance-based bonus program
• Employee Stock Option Program: Become an owner and share in our success through our stock option program
• Unlimited Paid Time Off: Take the time you need to recharge and maintain a healthy work-life balance
• Spending Accounts: Manage your healthcare and dependent care expenses with tax-advantaged spending accounts
• Wellness Days: Prioritize your mental and physical health with dedicated wellness days throughout the year
• Growth Opportunities: We invest in your future with abundant opportunities for professional development and advancement
• Mentorship Program: Benefit from guidance and support from experienced leaders in your field
• Flexible Ways of Working: Enjoy the freedom to work in a way that suits your life and boosts your productivity