Demand Generation Marketer

Summary

Join Finexio, a leading FinTech company experiencing over 100% yearly revenue growth, as their Demand Generation Manager. This remote position requires driving marketing excellence and innovation, overseeing Demand Generation operations, and supporting business growth. You will report to the VP of Marketing and be responsible for creating and executing marketing campaigns, managing content creation, and tracking key performance indicators. Success in this role demands proven skills in lead generation, content marketing, email marketing, and digital/traditional marketing expertise. The ideal candidate is a team player who thrives in a fast-paced environment and embraces the challenges of the B2B SaaS marketplace.

Requirements

• Bachelor’s degree or equivalent and relevant demand generation experience
• Expert knowledge of and experience owning and driving HubSpot Marketing Hub
• Expert knowledge of email marketing, email copywriting and sequence building, list management, privacy protection regulatory requirements, workflow automation management
• Strong knowledge of ZoomInfo Marketing OS and email marketing best practices and privacy control protocols
• Able to set up Salesforce Marketing Campaigns and Salesforce Reports for tracking marketing influenced SALs, SQLs, and Opportunities

Responsibilities

• Create and execute marketing campaigns, including email marketing, nurture campaigns, sales sequences, and list management across all channels, including webinars and events
• Establish calendar of marketing campaigns targeting defined prospect profiles to triple our website, social, and landing page visits, generating a scaling number of MQLs and SALs per month. Report on ROI and effectiveness of each activity
• Create and distribute monthly newsletters for prospects. Double our prospect newsletter mailing lists with quality prospects matching targeted profiles
• Refresh and optimize all web conversion points to ensure shortest path to engagement with Sales for appropriate leads
• Track and report on targeted list engagement, lead management, lifecycle stage progression, and opportunities generated
• Develop and schedule ABM Marketing campaigns for ABM targets monthly. Ensure all daily website visitor information is collected, sorted, reported, and acted upon
• Manage and create content for use on our website, in email, social posts and advertising. Content scope includes blogs, social posts, one-pagers, solution brochures and infographics
• Execute and project manage the approved demand generation strategy and execution plan (online and offline). Hands on execution of all moving parts
• Stay on top of industry market trends and developments to drive topics for content strategies – webinars, whitepapers, blog posts, etc
• Manage external resources and relationships to deliver marketing objectives
• Improve and document processes and how we implement our demand gen operations systems
• Ensure compliance with regulatory requirements e.g. CANN Spam, GDPR, CPAA

Preferred Qualifications

• Current HubSpot Certifications
• Fintech or Payments email and/or content marketing experience
• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Demonstrated track record of driving marketing excellence and efficiency
• Ability to manage multiple priorities and deadlines
• Strong analytical and problem-solving skills
• Ability to thrive in a fast-paced, dynamic environment
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills

Benefits

• Competitive salary and stock options
• Medical, dental, and vision
• Unlimited Vacation Policy