Director of Demand Generation

Summary

Join Roofr as the Director of Demand Generation and play a critical role in building and executing strategies to acquire and nurture leads, drive qualified users, reduce churn, and upsell subscriptions. Reporting to the VP of Marketing, you will collaborate cross-functionally to align demand generation efforts with the PLG strategy. This high-growth company offers a unique opportunity to make a measurable impact. You will develop and execute marketing strategies, manage campaigns, optimize the marketing funnel, lead a high-performing team, and provide data-driven insights. Roofr provides a supportive and inclusive work environment with excellent benefits.

Requirements

• 7+ years in B2B SaaS marketing with a focus on demand generation, ideally in an PLG environment; SMB and/or construction-tech experience a strong plus
• Proven experience building and leading high-performing marketing teams
• Strong analytical skills with experience owning marketing operations. Comfortable using tools like Google Analytics, HubSpot, Amplitude, or similar platforms to measure and optimize campaign performance
• Hands-on track record of driving growth through multi-channel marketing, including paid search, paid social, email, in-app, direct mail, and SEO
• Deep understanding of PLG customer journeys and how to tailor marketing strategies to each stage
• Exceptional cross-functional collaboration skills to work effectively with both leaders and ICs in Sales, Partnerships, Product, Customer Success, and more
• Passion for rapid testing, learning, and iterating to drive continuous improvement and innovation
• Bachelor’s degree in Marketing, Business, or related field

Responsibilities

• Develop and execute a data-driven lifecycle marketing strategy that drives top-of-funnel acquisition and nurtures account growth through self-serve and sales-led motions
• Plan, launch, and optimize multi-channel marketing campaigns (email, paid media, in-app, SEO, direct mail) to meet and exceed monthly targets
• Own the end-to-end marketing funnel, from acquisition to monetization and churn prevention
• Build and manage a high-performing demand generation team, fostering a culture of innovation, accountability, and continuous learning
• Guide data hygiene, improve reporting capabilities, monitor performance data, and provide actionable insights to improve effectiveness
• Partner closely with Product, Sales, Customer Success, and others to align marketing efforts with the broader PLG strategy
• Oversee marketing operations, processes, integrations and the optimization of key marketing tools (HubSpot, Amplitude, GA, etc )
• Collaborate with product marketing, content, and design teams to create compelling assets for respective ICPs and stages of the customer journey
• Support partner marketing efforts with demand strategies to drive record growth through key strategic accounts

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!