Demand Generation Manager

Summary

Join SmartBug Media as their Demand Generation Manager, reporting to the VP of Marketing. You will lead demand generation efforts across their digital commerce, integration, and web development portfolios. This role involves building and launching multi-channel campaigns, translating technical expertise into compelling narratives, and measuring success through pipeline generation, conversion rates, and content performance. The position requires significant experience in demand generation, expertise with HubSpot, and a strong portfolio showcasing your skills. SmartBug offers a fully remote work environment with various benefits depending on location (U.S. or Canada). The ideal candidate will be fluent in English and French (Canadian French).

Requirements

• Fluent in both English and French (Canadian French) with the ability to create, translate and present content in both languages
• 5+ years of demand generation experience
• Demonstrated expertise with HubSpot CMS and Marketing Hub
• Portfolio of video content and webinar recordings
• Published case studies and technical content samples
• Active LinkedIn presence in relevant technical communities
• Strong presentation and communication skills
• Experience running virtual events and technical demonstrations
• Track record of pipeline generation through content-driven campaigns
• Demonstrated experience with multiple GTM strategies beyond inbound, including paid media, partner marketing, event marketing, community building, and PR
• Links to webinar/video content demonstrating technical presentation skills
• Published case studies showing storytelling capabilities
• Content samples across multiple formats (written, video, webinar)
• LinkedIn profile highlighting industry engagement
• Campaign examples showing measurable business impact

Responsibilities

• Lead strategic market positioning across digital commerce, integration, and web development verticals
• Develop comprehensive campaigns that showcase SmartBug's technical expertise
• Create compelling thought leadership content that positions SmartBug as a market leader
• Design and execute virtual events that generate qualified pipeline
• Build relationships with technical decision-makers through strategic content initiatives
• Maintain active presence on LinkedIn and YouTube creating regular thought leadership content around digital commerce, integration, and web development trends
• Engage with industry conversations and build SmartBug's social presence through consistent, valuable content-sharing
• Design and host technical webinars targeting enterprise decision-makers
• Create video content and podcasts that demonstrate SmartBug's capabilities
• Develop case studies showcasing successful client implementations
• Execute multi-channel campaigns leveraging platform assessments and technical audits
• Build targeted nurture tracks based on technology stack and solution requirements
• Maintain deep understanding of e-commerce platforms (Shopify Plus, Adobe Commerce, WooCommerce)
• Develop content showcasing integration value propositions across CRM, ERP, and commerce systems
• Create campaigns highlighting WordPress, Craft CMS, and AI-powered web solutions
• Stay current with industry trends and emerging technologies
• Build thought leadership around digital transformation initiatives

Benefits

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire
• Professional development - Training and events will be on your calendar
• A schedule tailored to your personal life - You can walk your dog or do your laundry during the day. At SmartBug, we trust you
• Up-to-date offices and facilities - Wait until you see the view from the terrace!
• The ability to work from the St-Lambert office, from home, from the cottage - it's up to you
• A group insurance program and an RRSP program with employer contributions , right from the start
• 24/7 telemedicine service and an Employee Assistance Program
• In addition to vacations, a week off between Christmas and New Year's Day, and five floating days
• A relaxed family atmosphere, plenty of opportunities to socialize with your colleagues: 4 to 6 celebratory events, activities of all kinds
• Computer equipment to suit you at home and in the office, company swag and more!