VP, Head of Paid Media

Summary

Join Movement Strategy as their VP or SVP, Head of Paid Media, leading their Paid Media team and driving media innovation to optimize client performance. Reporting to the President, you will own the department's vision, resourcing, team structure, and execution, expanding paid offerings aligned with their Social-Centric approach. This senior leadership role contributes to agency-wide initiatives, media growth strategy, and business development. You will integrate paid media programming into pitches, client strategies, and workflows. The position offers remote work from Los Angeles, New York, or Colorado. Movement Strategy prioritizes professional growth and development, offering continuous learning opportunities and a supportive atmosphere.

Requirements

• Minimum of 12+ years experience in Paid Media, with expertise in Paid Social, OTT, CTV, Experiential, and Emerging Media Platforms
• 10+ years of experience in client leadership in media and other advertising/marketing disciplines
• 10+ years working at integrated media and/or creative agencies
• 7+ years managing teams of 10+ individuals
• 5+ years managing against a department P&L or Gross Margin report
• Proven track record securing and managing $5MM to $50MM+ annually in media budgets
• Strong analytical ability with media mix planning skills, including audience strategy, budget allocation, and creative asset requirements
• A rich understanding of measurement and attribution and how this translates to driving business results for clients
• Strong business development skills and a proven track record of securing new business
• Proven track record of successfully developing and executing Paid Media strategies that drive customer acquisition and revenue growth
• Well-versed in a variety of ad management tools, programmatic platforms, Excel, Tableau, Power BI, and/or similar reporting dashboards and analytics platforms
• Proficient in operating Paid Social campaigns at scale, with a deep understanding of platform nuances and best practices across platforms such as TikTok, Facebook, Instagram, LinkedIn, X, Youtube and others
• Results-oriented mindset with a keen attention to detail and ability to think strategically
• Strong leadership skills with experience managing and developing high-performing teams
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Bachelor’s degree in Business, Marketing, or equivalent knowledge & experience

Responsibilities

• Oversee the media discipline and team at the agency
• Develop and integrate best-in-class methodologies and frameworks that elevate the agency’s Paid Media offerings
• Establish an overarching vision for Paid Media and how we can activate across the full funnel and take a more omni-channel approach with our clients to achieve client business KPIs
• Grow and expand the media practice at the agency through internal education, business development and existing client growth
• Partner with POD and Group Leads to integrate COE (Center of Excellence) expertise into client execution while ensuring seamless cross-functional collaboration
• Establish and standardize Paid Media planning tools, budget tracking systems, and reporting frameworks to optimize performance
• Oversee optimization models, ensuring that budgets are allocated strategically to maximize impact and efficiency
• Conduct cross-platform trend analysis and develop guidelines for the agency and PODs
• Build and manage internal knowledge-sharing systems to facilitate ongoing learning and innovation
• Oversee the evaluation and implementation of media planning tools, budget tracking frameworks, and reporting standardization
• Foster relationships with platform and tool partners to enhance innovation, drive cost efficiencies, and optimize campaign performance
• Actively participate in new business development, crafting compelling media strategies that expand agency offerings

Benefits

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Health and Wellness Program
• WeWork Membership
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
• Employee Resource Groups