Product Marketing Manager

Summary

Join Strapi as a Product Marketing Manager to drive growth for both the open-source project and paid products. You will craft and execute marketing strategies targeting developers, collaborating with the VP of Marketing and Head of Demand Generation. Responsibilities include overseeing product launch campaigns, customer marketing, building AI agents for messaging, training the sales team, and creating compelling content. The role requires a Bachelor's degree, 3+ years of product marketing experience in software (preferably web development or open-source), strong understanding of developer personas, and excellent communication skills. Location is remote from select European countries. Strapi offers competitive benefits including remote work, expanded health benefits, equity, parental leave, hardware/software coverage, professional development, and mental health support.

Requirements

• Bachelor's degree in computer science, marketing, business, or a related field
• 3+ years of experience in product marketing in the software industry, preferably in web development or open-source software
• Strong understanding of the developer persona and web development tools, technologies, and trends
• Experience building AI agents or leveraging Gen AI solutions for product marketing initiatives
• Excellent written and verbal communication skills in English
• Experience in creating product messaging, positioning, and go-to-market plans
• Demonstrated ability to work cross-functionally with sales, product, and engineering teams
• Self-starter with strong analytical and problem-solving skills
• Experience in creating and managing content such as blog posts, whitepapers, case studies, and video tutorials
• Love challenging and deep complex solving environments

Responsibilities

• Oversee product launch campaigns for various product CMS, Cloud, and Marketplace in partnership with the product team
• Collaborate with the VP of Marketing and Head of Demand Generation to execute OKRs and initiatives
• Oversee customer marketing and create compelling case studies
• Build and maintain AI agents to scale messaging efforts, stay aligned with market positioning, and gather competitive intelligence
• Train and enable the sales team on new product launches, develop sales collateral, and support ecosystem partners with assets and promotional efforts

Preferred Qualifications

Bonus if you already worked in a remote company before

Benefits

• Work from anywhere: We're a remote-first company, so we can work wherever our home is. And WiFi
• Expanded health benefits: Including premium medical, dental, and vision coverage
• Equity for everyone: We win together. On top of a competitive salary, every Strapier has equity that grows with you in the company
• Parents on a mission: 16 weeks of fully paid parental leave for every new Strapi parent
• You'll always be up to date: We’ll cover all hardware and software needed, so you’re always with the latest versions
• Grow as you are: From day one, we provide budget and tools to learn and grow both professionally and personally
• Offsite: We all gather physically or virtually twice a year
• Mental health support: We offer Moka.care one-on-one sessions with certified specialists
• Emergency days: 5 paid days per year (minimum), for each Strapier in trouble (miscarriage, grief, domestic violence, sick kids or dependants) who needs a day or a few days off to manage it