Litmus is hiring a
VP of Marketing in United States

Summary

Litmus is a growth-stage software company looking for an experienced Vice President (VP) of Marketing to lead marketing efforts. The VP will be responsible for creating marketing strategies, managing budgets, building a team, and driving implementation of campaigns. Qualifications include 7+ years experience as a Head of Marketing, 10+ years in enterprise B2B software, 5+ years with Industrial related software, and previous experience working with data and cloud companies.

Requirements

• 7+ years working experience as a Head of Marketing
• 10+ years of experience in enterprise B2B software
• 5+ years of work experience with Industrial related software
• Previous experience and knowledge of the manufacturing and industrial automation markets
• Previous experience working with data and cloud related companies
• Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel
• Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums
• Experience creating and building social and online communities
• Experience building and scaling high performing marketing teams
• Outstanding communication, presentation, and leadership skills
• Sense of ownership and pride building something foundational
• Critical thinker and problem-solving skills
• Team player and ability to work closely with peers across other business functions

Responsibilities

• Take responsibility for annual marketing plan, strategy, and team
• Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams
• Manage marketing budget and expenditures
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels
• Build marketing strategies to effectively create awareness and generate leads by working with channel partners
• Direct and support analyst relations activities to help position Litmus as an industry leader
• Work closely with the sales and partner organizations to align sales and marketing strategies
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies
• Build long term relationships with internal SMEs, customers, partners, and industry influencers