VP of Digital Marketing

Summary

The VP of Digital Marketing at SaaStr is responsible for managing $5m+ in ticket sales across in-person and digital events through digital marketing strategies. The role involves overseeing traffic on saastr.com and various event sites to increase marketable names acquisition and revenue generation, developing a first-class digital experience for the community, partnering with marketing, sales, and events teams, sponsoring marketing, content expansion, and leadership.

Requirements

• Oversee traffic on saastr.com and across our various events sites to increase marketable names acquisition and revenue generation
• Develop and optimize a first-class digital experience for our community with clear digital journeys and revenue targets for key personas in target verticals
• Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our resources
• Partner closely with marketing, sales, and events teams to ensure proper messaging, timing, and execution of campaigns across all channels
• Sponsor marketing: Act as primary liaison between SaaStr’s marketing team and sponsors (existing, lapsed and prospective). Strategize with existing sponsors on how to co-market to help them maximize their sponsorships. Partner closely with our Sponsor Success, Sales and Outbound leads to look for ways to expand revenue, and develop an on-going Sponsor communications calendar
• Content Expansion / Leadership: Work closely with SaaStr leadership to find ways to continually expand and grow Saastr’s media. Including, but not limited to, new product launches, working on long-tail content (ebooks and print), and event-related to SaaStr’s ongoing calendar of events

Responsibilities

• Own and optimize the digital marketing/ demand generation function to scale ticket sales to SaaStr in-person and digital events (tickets - paid)
• Meet and exceed the attendee and revenue goals per event by executing marketing campaigns across organic and paid marketing channels, including but not limited to: email marketing, paid acquisition, retargeting, outbound, etc
• Own our full-funnel marketing strategy, including increasing our conversion rates from entrance to goal (net new names + free digital events tix)
• Nurture existing and develop additional sponsor and partner customers (sponsors)