VP Strategy

Summary

Join M Booth Health as Vice President, Strategy, a senior leadership role overseeing multidisciplinary work for complex health clients. You will lead strategy vision, build insight-driven narratives, translate strategy into storytelling, partner with creative and other teams, measure impact, drive new business and thought leadership, cultivate client relationships, and champion innovation. The ideal candidate possesses 10+ years of experience in strategic planning, insight, or research roles within relevant agencies, deep expertise in healthcare (pharma and biotech), and exceptional storytelling and presentation skills. M Booth Health offers a fully hybrid work experience, professional development programs, comprehensive healthcare and wellness plans, a 401(k) plan, paid time off, and additional perks like paid parental leave and well-being programs. The salary range is $136,000-$185,000. The position is remote or in the New York office.

Requirements

• 10+ years of experience in strategic planning, insight, or research roles within PR, advertising, healthcare or integrated communications agencies
• Deep expertise in healthcare, particularly pharma and biotech, with ability to translate scientific complexity into human‑centered strategy
• Experience developing and implementing effective strategies grounded in business, audience and cultural insights
• Proven ability to lead primary and secondary research, social listening, behavioral insight, and trend forecasting – and synthesize into impactful strategy
• Exceptional storytelling, presentation and client-facing counsel skills; skilled at influencing executive-level decision-making
• Track record in new business and strategic thought leadership contributions
• Strong interpersonal and leadership skills, with proven effectiveness driving complex multi-stakeholder planning processes
• Stellar communication, writing, and presentation skills

Responsibilities

• Lead Strategy Vision: Architect overarching communication strategies that drive cultural relevance, behavior change, and measurable outcomes for healthcare clients
• Build Insight-Driven Narratives : Oversee qualitative and quantitative research, social listening, trend spotting, data analytics and audience segmentation to fuel bold strategic frameworks
• Translate Strategy into Storytelling : Craft internal and client-facing briefs, articulating complex issues through compelling, actionable strategic narratives
• Partner with Creative & Teams : Collaborate closely with creative, account, media, and analytics teams to ensure strategy leads execution
• Measure Impact: Partner with analytics to define KPIs, assess program performance, and optimize strategies for maximum ROI
• Drive New Business & Thought Leadership : Lead strategy for pitches; contribute to public-facing thought leadership, position papers, and agency-led events that reinforce M Booth Health’s strategic credentials
• Cultivate Client Relationships : Serve as a trusted strategic advisor, presenting strategy, guiding mid- and executive-level clients through decisions, and maintaining high satisfaction
• Champion Innovation: Implement agile approaches and emerging tools (e.g. AI-powered insight platforms), constantly exploring new ways to uncover and apply insight

Benefits

• A workplace that’s alive with courage, ideas, respect, and humanity
• A fully hybrid work experience designed to give you the choice around where and how you work best
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) plan, health savings accounts and flexible spending accounts
• Paid company holidays, unlimited paid vacation, sick, personal, and mental health days, and summer hours
• Paid parental leave, family-building benefit, well-being programs, and commuter benefits