VP, Brand Strategy

Summary

Join Avalere Health as VP, Brand Strategy and lead the development of transformative brand strategies, tactical initiatives, and creative campaigns. You will act as a strategic partner to clients, offering proactive solutions and fostering out-of-the-box thinking. Responsibilities include leading client meetings, workshops, and research projects to support strategic foundations, competitive strategy, brand innovation, and experience. You will partner with engagement strategy and creative teams to translate brand value propositions and unearth target audience needs. Success in this role requires a Bachelor’s degree, 10+ years of experience in a healthcare/pharmaceutical advertising agency, relevant category experience, and experience with professional DTC or patient marketing. Avalere Health offers a competitive salary, comprehensive benefits, and a commitment to employee development and wellbeing.

Requirements

• Bachelor’s degree in ( Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
• 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment
• [Relevant] category experience
• Experience with professional DTC or patient marketing

Responsibilities

• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
• Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
• Partner with engagement strategy to translate brand value proposition to a desired experience
• Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
• Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
• Support SVP, Strategy in development and expansion of capability set

Benefits

• A generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits