Web Analyst

Summary

Join Strategic America as a Web Analyst and manage the agency's digital reporting needs. Develop processes for tagging and tracking digital marketing efforts, create insightful dashboards, and interpret data to provide actionable strategies. Conduct Google Analytics and Google Tag Manager audits, lead tag deployments, and maintain agency-wide standards for pixels and tagging. Analyze digital campaign performance, make optimization recommendations, and build new data systems. Collaborate with cross-functional teams, provide internal consultations, and contribute to strategic planning. Train team members and serve as a positive role model, embodying SA's core values. This role offers flexibility, including remote work options.

Requirements

• Bachelor's degree required
• Must be analytical, organized, flexible, and able to problem solve
• Must have Hands-on experience with digital analytics platforms (i.e. Google Analytics and Google Search Console), as well as tag management systems (i.e. Google Tag Manager)
• Must have experience with GA4 implementation through Google Tag Manager
• Advanced understanding of GA4 required
• Strong skills in Excel required
• Able to work independently as well as collaboratively within all levels of the agency
• Excellent communication skills
• Able to lead and train others on the team
• Professional work ethic and a team player
• Must demonstrate initiative and proactivity in seeking new opportunities and solutions
• Must be able to work in a fast-paced environment
• Strong supporter of SA’s desired culture

Responsibilities

• Create and maintain reports, dashboards and data visualizations for internal and external use
• Has an understanding of today's ever evolving data privacy landscape and what it means in terms of deploying Google Analytics, tagging / tracking, and advertising pixels from a client and/or server-side implementation perspective to align with industry best practices
• Conduct Google Analytics and Google Tag Manager audits to identify implementation issues and provide recommended solutions or additional areas of opportunity through custom techniques
• Leads deployment of tags, pixel, digital methods (cookies/server) to track performance
• Maintains agency-wide standards for pixels, tagging and UTM’s to ensure consistency across reporting
• Develops digital data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisions as a result, etc.)
• Builds custom web analytics strategies to align reporting and tracking with agency and client needs
• Analyzes digital campaign performance, makes recommendations for optimizations and builds new systems for data collection, processing and visualization to create efficiencies
• Stays current on key pillars of web analytics, including: client-side tracking/tagging, server-side tracking/tagging, website performance and ad platform tracking
• Interprets digital data, analyzes results and provides insights to support the decision-making process
• Develop and maintain data quality and accuracy standards
• Works closely with cross-functional teams to provide an internal consultative perspective on analytical tools, measurement and testing
• Works with leadership in the strategic planning process, helps in the creation of business plans, market research, and tracking and reporting of data intelligence
• Provides training to other team members
• Serve as a positive role model by representing the SA’s Core Values
• Other duties as assigned

Preferred Qualifications

• Knowledge and experience with GTM Data Layer and HTML/CSS/JavaScript preferred
• Tableau and Agency Analytics experience and skills are preferred
• Experience managing databases and developing data visualizations preferred

Benefits

• This position is open to work remotely, or if in the Des Moines area, hybrid in office 3 days a week
• Health, dental, and vision insurance coverage
• An employee wellness program
• Life and disability insurance
• A retirement savings plan
• Paid holidays
• Volunteer time off and paid time off
• Other components of our Total Rewards package are our discretionary bonus plan and employee stock ownership plan