Remote Senior SEO and Web Analytics Specialist

Summary

Join our talented team as a Senior SEO & Web Analytics Specialist and assist in strategy and lead execution of on/off-site SEO and web analytics strategy for the Applications brands. In this role, you will promote data-driven decision making and work with other teams to outline SEO improvements, changes, and best practices.

Requirements

• Excellent written and verbal communication skills in English
• 4+ years of SEO (with Google Analytics) experience
• Understanding and ability to utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Must demonstrate an advanced understanding of User Experience and technical SEO Requirements
• Must demonstrate an advanced understanding of Google Analytics (GA4), Search Console, and Tag Manager

Responsibilities

• Execute SEO strategies to drive qualified traffic and conversions
• Utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement
• Set up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metrics
• Manage online product related data, information, and content required for optimal digital customer experiences intended to increase brand preference and purchase opportunity
• Monitor important SEO metrics such as organic traffic, conversion rates, and times spent on pages, and apply knowledge to analyze the performance of campaigns; identify opportunities for improvement of KPIs
• Provide support in researching and recommending SEO and social media optimization campaigns
• Responsible for carrying out competitive analysis, as well as identifying gaps in the organization’s content or areas of improvement in their web design or structure
• Strategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.g., conversion, bounce) and SERP performance (e.g., CTR, rankings)
• Help to create and support digital marketing content/copy to use for website ranking purposes (e.g., page updates, blog posts, etc.)
• Work cross-functionally with teams to collaborate on the assessment and output of strategies
• Recommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility, and conversion
• Report, Monitor and Report on Team and Individual KPIs

Benefits

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance