Marketing Operations Specialist

Summary

Join our growing marketing team as a Marketing Operations Specialist to build processes and a tech stack that support revenue growth and retention for NetNation and our partners.

Requirements

• English language - proficiency
• 5+ years of hands-on marketing operations experience, preferably B2B
• Expert knowledge of marketing automation platforms such as HubSpot or Marketo (we use ActiveCampaign)
• Demonstrated knowledge of Salesforce and data integrations
• Experience deploying and measuring multi-touch attribution a strong plus
• Agile marketing background a plus
• Excellent organizational and analytical skills
• Great at collaborating with other functions and teams
• Comfortable functioning on a small team within a large, multicultural, international organization
• You must have a dedicated, functioning space in which to work from home, including a stable internet connection (we provide the computer and monitor, keyboard, headset, and mouse)
• BA/BS degree (In lieu of degree, relevant skills or equivalent experience will be considered)

Responsibilities

• Own end-to-end marketing operations for NetNation
• Own our current marketing technology stack
• Recommend a roadmap for the Marketing technology infrastructure for the next 1-3 years and work with appropriate internal and external resources to advocate for, and ultimately implement the necessary tools
• Collaborate with other team members to set up and scale demand generation campaigns (including emails, webinars, events, etc.) focusing on technical development, testing, execution, tracking and refinement
• Optimize emails for deliverability, open rates, conversion, etc
• Manage prospect-to-lead scoring, lead tracking, and provide analysis of prospect and lead tracking in partnership with Sales, ensuring that quality leads are passed on to our Sales team
• Monitor, measure, and analyze the effectiveness of marketing campaigns, activities, and projects as they relate to company objectives, surfacing key insights and recommendations to help inform our marketing strategy and tactical mix
• Own our reporting, including reports and dashboards on the impact of marketing activities on the business (pipeline generated/influenced), and provide insights and recommendations for optimization, in collaboration with your colleagues
• Identify improvements to grow the marketing database, establish data integrity, and governance of best practices

Benefits

• Competitive remuneration package
• Company bonus scheme
• 25 days paid holidays annually to help nurture work-life symbiosis
• Free transportation for the night shifts
• Food vouchers 175BGN monthly
• Additional Health Insurance package, including extensive medical, dental & vision care
• Multisport Card
• Corporate events and various social committee activities
• Free fruit and catering in the office as well as a great variety of snacks and drinks
• An open, casual environment that gives you plenty of freedom to realize your ideas
• A culture that embraces change, speed and getting things done while balancing your personal freedom
• Long term career opportunities and professional growth in a global company