Web3 Growth Marketing Manager

Summary

Join Serotonin, a leading go-to-market firm for transformative technologies, as their Growth Marketing Manager. You will be responsible for driving user acquisition, lifecycle marketing, engagement, and retention initiatives. This highly autonomous role allows for experimentation and scaling growth processes. A strong focus will be placed on retention and increasing product usage. You will collaborate with a product-focused team to build a brand users love and trust. The role offers a competitive salary and equity, a fully remote work environment, and significant opportunities for impact and professional growth.

Requirements

• 3-6 years of growth marketing experience, with a track record of driving user acquisition and engagement
• Strong execution abilities across email marketing, social media, and content creation
• Experience with analytics and experimentation
• Excellent writing skills with the ability to create clear, engaging content
• Familiarity with the web3/crypto professional landscape
• Experience developing and executing lifestyle and engagement marketing strategies
• Proven ability to drive retention-focused initiatives and increase ongoing user engagement
• Self-starter mentality with the ability to work autonomously in a remote environment
• Located in US time zones (Western Europe time zones considered)

Responsibilities

• Drive user acquisition through email marketing (current list: 10k+), Twitter, and other channels you identify
• Create compelling content focused on platform usage, best practices, and helping users maximize value
• Collaborate with key event organizers, establishing our platform as their go-to solution
• Develop and execute engagement programs for our paying members
• Set up analytics and run experiments to identify our most effective growth channels
• Work closely with product and engineering teams to influence growth-related feature development
• Build and execute lifestyle marketing strategies to align with our audience’s aspirations and values
• Implement engagement marketing campaigns to deepen user connections and enhance retention
• Focus on retention initiatives, creating programs and strategies to boost ongoing platform usage and member satisfaction

Preferred Qualifications

• Experience marketing to professional/B2B audiences
• Track record of building and scaling growth programs from scratch
• Experience with event marketing or professional networking products
• Deep understanding of web3 professional communities

Benefits

• Competitive base salary and equity package
• Fully remote work environment
• Health Insurance (US Only)
• 401k (US Only)
• Maternity/Paternity Leave
• Opportunity to shape the growth strategy of an early-stage product
• Direct impact on product direction and company strategy
• Work with a dedicated team that values autonomy and experimentation
• $100,000 - $130,000 a year