Growth Marketing Manager

Summary

Join Career Renew in recruiting for a Growth Marketing Manager - Crypto, with flexible remote work options across UK to Australia time zones. This role focuses on designing and executing innovative growth campaigns, optimizing marketing strategies, and collaborating with product and engineering teams. The ideal candidate will have 3+ years of experience in growth marketing, particularly within the B2C crypto or blockchain sector, and a deep understanding of Web3 ecosystems. The company offers a supportive and collaborative environment with no micromanagement, empowering employees to make autonomous decisions. This is a high-impact role within a rapidly scaling company reaching millions of users.

Requirements

• 3+ years of experience in growth marketing, preferably for B2C crypto or blockchain products
• Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains
• Hands-on experience managing user acquisition for wallet or DEX products
• Experience with paid acquisition, KOL partnerships and content marketing

Responsibilities

• Design and execute innovative campaigns to grow our protocol's adoption (user base and volume)
• Optimize performance marketing strategies, including social media, content marketing, and partnerships
• Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights
• Foster an engaged user community in collaboration with community managers
• Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives
• Analyze user behavior and feedback to continuously improve acquisition and retention efforts
• Track and report key growth metrics to measure success against goals
• Develop and distribute content that effectively communicates our value proposition and educates users on Web3

Benefits

Remote Friendly - Enjoy the flexibility of remote work