Growth Marketing Manager

Summary

Join Dapper Labs, a blockchain entertainment company, as a Growth Marketing Manager. You will drive audience growth, expand our user base, increase revenue, and deepen community engagement across our IPs. Develop and execute innovative marketing strategies to attract and retain users. Your focus will be on user acquisition, retention, and conversion through measurable campaigns and growth loops. You will leverage Web3-native tools and data-driven experimentation. You'll collaborate with cross-functional teams and contribute to the growth of our blockchain-based digital collectibles platforms.

Requirements

• Strong understanding of digital marketing channels, tools, and best practices
• Creative thinker with an entrepreneurial spirit and/or background with the ability to adapt strategies in a fast-paced environment
• Exceptional communication and storytelling skills with experience crafting compelling campaigns
• Proven experience in marketing roles, ideally in the tech, blockchain, entertainment, sports or gaming industries
• Proficiency in marketing analytics tools to measure, track, and optimize campaign performance
• Experience managing budgets and resources to achieve measurable results
• Passion for blockchain technology and a deep understanding of Web3 ecosystems
• Strong leadership and team collaboration skills

Responsibilities

• Develop and execute creative, data-driven growth hacking strategies tailored to the Web3 ecosystem, leveraging blockchain technology, incentives, and gamified experiences to maximize user acquisition and retention
• Manage and optimize digital campaigns across SEO, organic, paid, owned, social media, email marketing, content marketing and Web3-specific channels
• Understand when and how to utilize platforms like Hypelab, Google, Meta, X, Braze, and Addressable to scale growth
• Implement on and off chain analytics to drive conversions and engagement
• Collaborate with community teams to strengthen relationships with users, amplify user-generated content, and drive brand advocacy
• Work closely with content creators to produce high-quality materials that contribute to growth, including blogs, social media posts, newsletters, videos, and more, ensuring alignment with brand guidelines
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns, identify trends, and inform marketing strategies
• Work with community managers to plan and execute online events and activations to create engaged experiences, enhance community engagement, and drive growth
• Stay informed about industry trends, competitors, and customer needs to ensure Dapper Labs remains a leader in the blockchain and Web3 space
• Work closely with product, community, and creative teams to ensure cohesive marketing efforts that support company goals

Preferred Qualifications

• Ideally you have bought NFT’s, tokens and/or cryptocurrencies
• Familiarity with Mixpanel and Google Analytics