Webinar Marketing Manager

Summary

Join Airtable as a Webinar Marketing Manager to build and scale a high-impact webinar program. You will collaborate with senior campaign managers and cross-functional teams to create engaging webinar experiences. Responsibilities include managing the webinar editorial calendar, overseeing the webinar lifecycle, and collaborating on content repurposing. You will also manage content libraries, develop nurture tracks, and promote webinars effectively. The role requires strong communication and reporting skills, along with a focus on innovation and best practices. Success in this role demands cross-functional collaboration and a deep understanding of webinar strategies.

Requirements

• A proven track record of at least 5+ years in demand generation or related marketing roles
• Demonstrated experience in planning, organizing, and executing successful webinars
• Proven ability to manage multiple projects and meet deadlines
• Excellent interpersonal and communication skills to work effectively with cross-functional teams
• Extensive experience with webinar programmes and email marketing
• Strategic thinker with project management experience
• Good relationship management skills to drive cross-departmental coordination on marketing campaigns

Responsibilities

• Partner with Senior Campaign Managers to design and execute a global webinar strategy aligned with marketing and business objectives
• Own and manage the global webinar editorial calendar, ensuring alignment across regions and departments
• Oversee the entire webinar lifecycle—from initial concept and planning through promotion, execution, follow-up, and performance analysis
• Collaborate with cross-functional teams including Education and Product Marketing to identify opportunities to repurpose content
• Maintain a centralized webinar content library and create a robust on-demand experience to extend content value and minimize duplication
• Collaborate with the Lifecycle Marketing team to develop automated nurture tracks and webinar-specific lead flows that optimize conversion and engagement
• Find creative ways to repurpose webinar content into other formats such as blog posts, downloadable assets, or paid media to expand reach and value
• Coordinate with peers to ensure timely and effective promotion and registration strategy, adhering to best practices and internal SLAs
• Develop and implement a customer-centric promotion strategy that enhances discoverability and participation across live and on-demand experiences
• Run live webinars as needed, ensuring flawless execution and a high-quality audience experience from start to finish
• Serve as the primary point of contact for upcoming webinars, providing regular updates to sales, marketing, and other stakeholders
• Pull and analyze post-webinar performance data, sharing key metrics, insights, and follow-up actions with campaign teams and sales stakeholders
• Track on-demand engagement, and proactively recommend promotional strategies to extend content performance
• Develop and maintain guidelines and best practices for webinar production and execution, with a focus on accessibility, and creative format experimentation
• Stay current on industry trends, evolving audience behaviors, and webinar technologies to inform future strategy
• Maintain and optimize use of the webinar platform(s), ensuring seamless integration with the broader marketing tech stack
• Foster strong partnerships across marketing, sales, product, and operations to ensure alignment on webinar goals, messaging, and follow-through
• Educate internal stakeholders on webinar strategies and ensure consistent understanding of how webinars support the overall demand generation engine

Benefits

• For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $119,000 — $155,000 USD
• For all other work locations (including remote), the base salary range for this role is: $107,000 — $140,000 USD
• Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation