Senior Developer Marketing Manager

Summary

Join Xero's Ecosystem team as a Senior Developer Marketing Manager and play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs to boost growth and advocacy within the developer community. Reporting to the Head of Platform Marketing, you will lead community interactions and marketing programs that supercharge product utilization, developer engagement, and advocacy. This is a fixed-term role (ending December 24, 2025), based in Australia (hybrid or work from home). You will execute the platform marketing strategy, collaborate with other teams, and work to optimize the Xero Developer Centre. Xero offers a comprehensive benefits package.

Requirements

• 5+ years of developer relations experience, ideally in program management, developer marketing, or partnership roles
• Technical background and expertise working with a technical or developer audience
• Track record delivering effective content-led acquisition initiatives, utilizing digital channels (organic, social, email, paid), events (virtual, webinars, and IRL), PR, comms, and community
• Experience building community engagement and advocacy through targeted education programs
• Proven experience developing marketing strategy, audience segmentation, positioning, and messaging

Responsibilities

• Execute the platform marketing strategy to drive growth and engagement within the Xero partner ecosystem
• Develop program strategy and delivery that enable internal clarity and external awareness and growth for Xero Developers, including ongoing communication, review, and governance
• Write targeted education and content to build engagement, increase product utilization, and inspire partner advocacy
• Develop email nurture campaigns improving the developer experience, product adoption, and onboarding into the Xero App Store/platform
• Improve the Xero Developer brand to drive awareness and acquisition
• Re-invigorate and boost engagement across Xero developer social channels and community forums
• Collaborate with the Head of Platform Marketing, Head of Growth, and Partnerships to deliver channel acquisition programs
• Work with product marketing to ensure a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
• Work with the Head of Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel

Preferred Qualifications

• Experience with marketing automation, CRM, and business software - Salesforce Marketing Cloud a bonus
• Experience in a marketplace, SaaS, or high-growth tech business

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing
• Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• Employee Share Plan
• Beautiful offices
• Flexible working
• Career development